Giveaways on Facebook are a great way to maintain community participation and high-level interaction. However, choosing a winner is not always easy, especially if the number of participants is large.
Throughout its history, Facebook has changed the rules of lottery and competitions.Maybe some of you don’t remember, but before 2013, the page couldn’t ask Like or comment as a method of participation, Forced Blogs, content creators and community managers Use tabs or third-party applications.
Now, without these apps,How to choose the winners of the sweepstakes on Facebook No need to make a manual list, this may not be exhaustive and therefore not a legal method?
Don’t despair or go crazy to count the comments and go to Random.org, there are several tools that can be automated Count entries (whether likes and/or comments) and randomly select the winner.
tool Select giveaway winners on Facebook:
Random comment selector: simple pero efectiva
If the slogan for participating in the lottery on Facebook is just commenting, then a simpler (but equally powerful) tool is worth it, called a random comment selector (it also has versions for YouTube and Instagram).
The tool scans all comments on the post and randomly selects a winner, so that people who comment multiple times can be filtered (or not filtered).
Lucky Fairy: The most comprehensive choice
The first of these tools is called the Good Luck Fairy.In order to use it, we must connect to our Facebook account (it is now very standard). Its advantage is that it only requires us to enter the URL of the relevant post. Select the winner of the draw, According to the following standards:
- One winner among all the people who liked (or otherwise reacted) the post
- The winner of all who commented on this
- More “I like” collected comments
- The winner among all the people who liked and commented on the post (both)
- Custom condition
The results it produces are as follows (in order to be transparent with the community, you can take a screenshot and post it):
Lucky fairy is also allowed Export all comments in Excel, Very useful for reporting or owning documents for participating in sweepstakes or competitions.
Woobox: part of a larger suite
Although Woobox is a Marketing Application Suite, They developed an additional tool precisely to be able to Select giveaway winners on Facebook.
Here, we must also log in via Facebook Connect and allow us to choose the winner between:
- “Likes” of posts
- Comment on a post
Giveaways in the app and timeline: what is appropriate?
Before closing the post, I would like to make a short comment on the possible panorama Like or comment on the sweepstakes.
On the one hand, they have obvious advantages Free, fast and increase interaction The community is directly on the post, not in a separate tab.
However, third-party applications still provide benefits that we could not get without them, such as Collect participant data (E.g. your email for follow-up activities later), and Different interaction possibilities (Answer questions, do trivia, games, etc.).
Ultimately, for every brand size, and especially every campaign, one or the other will fit.What will it be Responsibilities of community managers
Like other social media professionals, now that things have been simplified, maintain a certain level of quality in the proposed sweepstakes and contests so that Facebook does not end up with a junk sweepstakes.