30 Best Free and Paid MailChimp Email Templates for 2020


Below are the most popular and highly rated Mailchimp email templates for any marketing campaign.

Email marketing is the new gold standard in creating a community of brand-conscious customers eager to learn more about your products in addition to being existing users of them.

With traditional ads slowly fading into the abyss, it becomes imperative for marketers and bloggers to focus their efforts on a concise email marketing strategy, while getting away a few years ago without making meaningful connections to your readers, the new It Web media paradigm challenges all authors, journalists and bloggers to lay a solid foundation for the future of their brand, and such a way to create a solid community is through email marketing.

It all starts with users who give you free access to their email address through a subscription module you use. This is the first indication that users are really interested in your content, products or services that you may be offering.

By recognizing this first step, you can tailor a strong brand message for future emails you want to send. Start by recognizing why your users sign up in the first place – what message did you use to get on board? – and then focus on creating email marketing campaigns that enhance your strong message.

Without further delay, let’s take a look at the best Mailchimp email templates you can use for your campaigns today.

Colorlib Email v1

If you run a restaurant, this is the daily MailChimp email template that you can use to send all kinds of newsletters. It is a complete layout that you can use for an assortment of different needs. From sending a full introduction to your fresh new restaurant or food business opening to regular weekly newsletters, pushing special offers and events whatever you need, get their attention with Colorlib Email v1. Besides, whether you have a pizzeria, a steakhouse or any other food and drink venue, even fast food, this design is ready and ready to live with.

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Colorlib Email v2

Business and small businesses, agencies and pretty much anyone pushing any kind of services, Colorlib Email v2 is the MailChimp email template to go with that. To be honest, use your imagination and use the email canvas for something completely different. You have the power to fill the design with your portfolio, statistics, links to blog posts and more. You can even use the tool to create a landing page style email template where they can learn anything and everything about you and your business. Needless to say, the template has a modern and responsive layout that works beautifully on all devices, handheld and desktop.

To download Example

Colorlib Email v3

You have a subscription box on your page that continues to collect your emails regularly. But what should I do now? Use your list wisely and strategically to send regular newsletters and keep them informed of your existence, services, and whatever else you have in store for them. Colorlib Email v3 is a beautiful, professional and advanced MailChimp email template for agencies and freelancers. With the minimal style, all your works and projects will be stunningly displayed, whether using a smartphone, tablet or desktop computer. Of course, the Colorlib Email v3 template also comes with a footer section where you can link your newsletter to different sections on your page and offer them to unsubscribe.

To download Example

Colorlib Email v4

Colorlib Email v4 is a MailChimp email template for when you want to send a newsletter with your latest or most read blog posts. Whether it’s a blogger or an agency that regularly keeps their followers up to date with new content, it spreads the news with a neat and clean email template. You can structure the design in the same way that your blog looks and keep the branding intact. You can add multiple blog posts or even promote the current ones, you can do it without any problem with Colorlib Email v4 template. In the footer area, the email canvas also has a place for your information, contact information and useful links. It’s important to add extra details so you don’t get spammed by email service providers and services like Gmail. You should always aim for the Inbox tab.

To download Example

Colorlib Email v5

Specific for travel agencies, here is Colorlib Email v5. This MailChimp email template has a striking and very eye-catching design that will impress anyone who receives a newsletter from you. If they haven’t booked a trip yet, it’s important to send hot deals and images of beautiful destinations. With a smart approach to your email campaigns, you can gain more customers and grow your travel agency to new heights. And if you’re a tourist guide with a decent email list, be sure to use this handy layout and start educating subscribers about the next exciting adventure you’re preparing.

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Colorlib Email Verification v10

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Colorlib Email Verification v11

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Colorlib shopping cart Email v12

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Official MailChimp templates

official mail chimp templates

You should always explore MailChimp’s official templates before jumping to other conclusions or choices, the great thing about seeing a nice email template is that it may not be (not fully) compatible with MailChimp’s template editing platform, and you’ll notice that you’ve spent a significant amount of money for no apparent reason. The MailChimp directory of templates offers a selection of standard plates that act as email templates that you can further edit with MailChimp’s built-in newsletter creation software. This software allows you to manage custom elements of the newsletter so that you can easily add text, images and videos depending on the initial style you selected. Sometimes, as many have said before, less is really more.

Bloggers with frequent content updates should focus on using templates that are easy to read and digest, rather than using a business template that is clearly built for brand promotion just because it looks beautiful on the eyes means this is not that it is the same level of functionality for basic needs.

To download

Monthly competition

monthly contest

The Monthly Contest Templates are a perfect solution for platforms and websites that harness the power of social promotion to attract customer engagement and additional readership. Designed as a two-part template, the monthly contest theme can be used to announce important news and encourage subscribers to the newsletter to participate in a contest you’ve created. Using MailChimp’s tools, you can edit the colors and appearance of the fonts on all elements. It’s worth noting that MailChimp also integrates features like social media sharing and general social media information so that subscribers, despite being an email, can still share your latest updates with their friends and co-workers. Since this template is from MailChimp’s proprietary selection, it’s easy to customize and get started.

To download

Cut out

cut out

eCommerce is an exploding industry where email is becoming the standard method for product announcements, offer promotions and a general offer for discounts. So it pays to look around and remove poorly designed e-commerce email templates in exchange for professional and well-designed themes that represent your own brand. Cut out will be a useful addition to those email campaigns where you plan to reward loyal long-term customers with special offers, and the text block below the offer can be used to bring some extra news about what you’ve been doing in terms lately. from your company. An email template that is so simple will no doubt attract attention and customers don’t have to hold onto the offer for long because it is so easy to use.

To download

Shopping bag from Creative Media Farm


A slightly more stylish choice, the Shopping Bag template is the ultimate compliment to the upcoming holiday season. Everyone is starting to save everything to have a great vacation experience, so why not use this creative shopping bag-like template to promote your latest vacation deals?

The header leaves room to insert a custom icon and an announcement text of what your holiday plans are, while the bottom of the newsletter gives you enough space to list some of your latest product additions, or when it comes down to it – just use that space to promote special offers that customers will no doubt be interested in. The creamy colors combined with the internal widgets make this a great choice for any eCommerce company that values ​​their customers’ needs during the special holiday season.

To download

Invitation by Terris Kremer


What better option is there to promote an upcoming event? If you write a blog post about it, you might get a fair amount of viewers, and maybe social media posts bring some extras, but in the end you do events for the people who are already part of your brand, and in there in the event that your The best chance to bring real and interested people to your events is to send your existing user base an email newsletter update to let them know it’s time to plan ahead for the event you’re hosting.

Invitation makes the process of sending an invitation extremely flexible, since you cannot press the entire registration form into the email itself, you can write a short announcement of what your event is about and provide a registration button as shown in this template. Easy, but ultimately flexible and convenient.

To download

Color tab

color tab

Color Tab is an absolute gem of a template for writers and creative thinkers who want to give their newsletters a unique feel, if you are someone who likes to share long stories and need a newsletter template that reflects your creative mind then Color Tab is compliments that are very good desire. You can use the main text area to show some intro paragraphs for your last piece, while the separated color content area at the bottom helps you display more informative links related to what you’re writing about. It’s normal for journalists and passionate writers to use templates like this to occasionally send an update to their latest writings, with a little optimization you could tweak this unique color scheme to use in any context.

To download



Since we are a minimalist design ourselves (again, less is more), we couldn’t resist including the Minimal template from MailChimp’s own template directory. Minimal allows you to list your latest publications and include them in a single setting to browse the grid. Avoid messy images, videos, or interactive widgets and stick to what’s important to you: writing. The color scheme may be a little bleak for your own needs, so don’t hesitate to match the colors to the color scheme of your own website, it will make it much more fun for your readers to move from email to your blog without a transition of drawing attention – sometimes using design psychology can really help keep readers engaged.

To download

Green Village

green village

We’re going to start changing gears with the templates here and start switching to freebies and free MailChimp template downloads provided by third parties. We’ve tweaked our list to include easy-to-use templates that aren’t hard to import into your own MailChimp campaign editor, and we’re starting with the Green Village template.

This hipster-style concise template covers the most important aspects of what a professional email looks like: you have room for a large image for the header (quotes, anything you want), then a selection of text box widgets (with images) for it. presenting your latest content updates, and last but not least, you have a professional footer at the bottom to show your company information (such as address), and a few social media icons to let your subscribers know they can follow you or your brand on social media . Using suitable line heights and soothing colors makes this template great for health news publishers and anyone who writes or shares information about eco-friendly living.

To download

Email about acid


Occasionally you will come across email templates that provide an email editor feature, these are basically templates that allow you to customize their appearance without having to use an external platform like MailChimp, but after completing the design of your choice, you can still easily import these designs into your MailChimp account and use them to send campaigns. Email on Acid offers such a range of templates that have been carefully tested to work with the most commonly used mobile devices and tablets.

What we liked about the Email on Acid package is that it gives you an overview of tips and tricks for creating email newsletters that really generate clicks and exposure you need, in addition to studies and white papers on how other successful companies have used email marketing to take their business to the next level. All it takes to access is an email subscription, which you can cancel at any time, but still use the templates.

To download

Responsive email

responsive email

Derek Punsalan has built a successful career in design and has used his expertise in user interface and experience in design to deliver this simple responsive email template that you can use in any context. We love Derek’s choice to use the green colors to create soothing emotions, because email should never be overwhelming; bad choices lead to bad conversion rates. Responsive Email is suitable for mobile devices, but is also a good choice for sending desktop newsletters with the latest announcements. There’s just enough room to discuss what’s happening in your world, and you can direct readers to a specific page using the big share button Derek included in the design. Once you’ve downloaded the template, you can load it into MailChimp and it’s ready to go, while experienced developers can continue playing with the code to make unique customizations.

To download

Create a simple responsive HTML email

creating an easy-to-respond html email

Nicole Merlin of Tuts + wants you to take charge of your email campaigns by giving a flawless tutorial on how to create your own personal responsive HTML email template. This beginner-friendly tutorial walks you through the steps of learning how to use media queries to structure a template that will appeal to any device type. The end result is a creative implementation of modern design interface types, while remaining legible.

The great thing about a tutorial like this is that you can go through the tutorial of building your own template and get a better understanding of how other templates are built during the process, after which you have the option to make customizations that are much more complex and much more accurate than the one you could create with email template editors. Knowing a little bit of CSS and HTML can greatly contribute to your ability to stand out from the crowd with a unique and beautiful design.

To download

Create a future-proof responsive email without media queries

creating a future-proof responsive email without media inquiries

Design is always changing, and while it’s good to know how media queries work (tutorial above), it’s also crucial to learn how to code for the web without using media queries, while creating something that will show equally well on desktop and mobile devices. Nicole Merlin has taken the time to extend the first tutorial she wrote on email template design and has developed a new alternative that does not use media queries, but still provides a way to create email templates that are used on mobile devices displayed.

This kind of approach uses grid and table designs to better understand the dimensions of the device viewing the specific template, and once you’ve figured that out, the rest is a breeze. This tutorial may take a little more time to complete, but as you can see in the preview snapshot, the final results are nothing short of astonishing.

To download

Foundation for emails 2

basis for emails

We wrote a comprehensive summary of the best HTML5 frameworks you can get, and the Foundation HTML5 Framework deserved a worthy mention in that list, not because it’s an established brand, but because the Foundation team has continuously embraced evolving web technology, and with every new release, it has kept its promise of being one of the most advanced HTML5 frameworks on the market.

Today we present the Email Framework (2nd release) that will help you create the perfect email template for your newsletters; fully compatible with MailChimp! What’s so attractive about Foundation emails is that this engine is carefully tailored to your needs, so whether you want to create a new marketing newsletter or promote your latest products, the built-in algorithm technology helps you use the given tools to their most optimal potential, so that every design comes out with impeccable and impeccable precision. The delivery of email template standard plates allows you to select the perfect grid layout where you can start building a professional looking template that will deliver the conversions you always wanted.

To download



Zippy Pixels has been working in recent years to offer great design choices and to promote their own selection of premium email templates, they chose to make Kreative – one of their flagship templates – a freebie for everyone to download and use in their campaigns. Not only does Creative work with MailChimp, it can quickly integrate into other email marketing platforms like Campaign Monitor, Litmus, and other platforms that allow you to import custom HTML templates. What sets Creative apart from other templates we’ve seen is the flawless attention to detail in design. Each of the content layers and widget areas has been carefully optimized to reflect truly sensational design standards.

You can see in the sample demo how exactly these designs are, take for example the contours of the blog post – each blog post entry gets its own unique grid box, while managing to integrate a “read more” button on top of the social share buttons for each of the individual grid boxes. You can use the Zippy Mail Template Editor to customize your template to your current requirements, but even with the default configuration, this template makes a lasting impression.

To download



PixelHint Passion’s responsive email template is storming through the competition. It has a flat, smooth and smooth design that will inspire creative artists to do more with their newsletters. The sample snapshot above shows you the design style that Passion uses throughout the template.

Features include a full page header to show an attractive image (quotes work very well). A company could also use its functions. They can use it to talk about upcoming product releases. Even the creatives themselves can enjoy features like an organized segment to display your favorite quotes. The easy-to-add blog content widget ensures that all of your best blog posts are noticed and ultimately read. Finally, you have a neatly organized gallery widget at the bottom to display your latest photos from your gallery. You can apply this to your social media networks such as Pinterest and Instagram. Passion has that distinct sense of creative minimalism that manages to retain a certain design element of fashion and style.

To download



Sure enough … Passion wasn’t the only email template that PixelHint gives away, and Bella is another contender for a great choice for businesses and creatives who can appreciate a fashionable and minimal approach to web design. Moreover, the Bella template also includes the PSD files, so you have full control over how the email template looks from top to bottom.

If you’re a startup looking to use email marketing to advertise and promote new products, Bella will help you send a newsletter covering the aspects of product features, customer testimonials and if you like content marketing. – you can submit your latest published content with a flexible blog content widget. The large space between each of the elements really helps to grab the attention of the readers of each element individually, but when viewed from a desktop computer it simply includes the entire newsletter in a single, sleek template.

To download



Some like to keep it stylish, so if you’re one of those who do, Fabulous might be the perfect compliment to how you see a modern yet simple design. Brought to you by CakeMail, this responsive template uses colored grid blocks to merge a newsletter for the purpose of announcing news, sharing blog posts, and with a little customization it can also easily complement an e-commerce newsletter.

To download

Premium MailChimp email templates

That’s about it, that’s about the free selection of email templates. It is essential to remember that MailChimp offers a sustainable email editor platform. All these templates can thus be further adapted and perfected according to your current needs. Sometimes you just need a default template and you are ready to go. In our tradition, we will include some MailChimp email templates from the private sector. These templates require an affordable money investment in exchange for a template built by a professional designer. These designers must have an in-depth understanding of design standards and techniques.

Take a moment to go through these, you never know when you will come across a particular jewel, but if you do, don’t hesitate to hit the purchase button, these premium templates are one of a kind and are usually packed with unique features. that usually don’t offer free and traditional resources.



Dolly from Sobasign does an excellent job of combining extensive business and creative modules to create the best newsletters. Dolly’s modules are configured so that you can talk about your company (whenever you want). You can use Dolly to highlight your product features and to have standalone widgets for displaying blog and content updates. The portfolio module uses a stunning design primer to show off your best work (or what you’re currently working on). Additional modules include the ability to show your team members in a newsletter. Dolly also includes overview answers to frequently asked questions in a real FAQ style widget. You can even include Google Maps of your business location. You can take advantage of the price widget so that you can view the price plans of your products in the newsletter.

Overall, Dolly is a great example of how a lead-oriented conversion page can be integrated into an email newsletter.

To download



It is a well-tuned responsive email theme that uses the concept of FLAT web design. It can give your page that extra spark when you support Retina-ready displays. The developers have built the core files of Retinadore, where you can import them directly into your MailChimp template campaigns. From there, you can just use the editor to align each of the elements as you see fit.

The maker of Retinadore has compiled an extensive demo sample page with a selection of designs. You can choose from different color choices, up to ten unique colors for each design; how can that save you time during the design process? We have searched all available demo templates. We can conclude that this is a template that can give a serious blow in terms of conversions and onboarding rates. Use it to promote apps or to sketch your latest content. There is a sense of versatility that comes with modern design integration.

To download



Finally, we have Kent. They are responsive email templates that are not only ready for MailChimp, but also for MyMail, Aweber, SendGrid, iContact, Active Campaign. Kent has a responsive design with a huge library of over fifty unique modules to make every email special. It is suitable with the StampReady email editing software. The developers have included all PSD files and you have full access to the appearance of each of the files.

To download


New mail chimp email template
Neo is a multipurpose MailChimp email template maker for everyone. The integrated editor allows you to create custom layouts, but you can also take full advantage of all the ready-made designs. Instead of doing all the heavy lifting yourself, you have a handy and easy-to-use tool that lets you work out your brand-specific email templates in an instant. You don’t need any previous experience either; With Neo you can all build the right layouts for your target audience. Some of the features include Mymail, Campaign Monitor compatibility, drag-and-drop editor and help document.

To download


marion mailchimp email template
Marion is a contemporary email template from MailChimp that quickly adapts to your needs. No matter what your project or company is, Marion will help you create the best email campaigns possible. Sending newsletters should be fun and exciting. Not only that, but the email your subscribers receive should be very clickable, increasing your open rates and click-throughs through the roof. With Marion, you can expect great results with your emails, and when you introduce your creative mind into the design, you unlock even more possibilities. Marion includes over nineteen blocks that you can mix and match until the overall layout matches to your heart’s content.

To download


bolt mailchimp email template
If you’re looking for an all-round MailChimp email template, chances are you’ll fall in love with Bolt. This powerful, beginner-friendly and fully customizable email skin perfectly suits all your needs and requirements. It comes with a huge collection of over fifty blocks giving you the freedom to design and create unique and eye-catching email newsletters. No email you send is comparable to the previous one. Of course, you want them all to follow your branding in the first place. For your information: bolt is compatible with all email service providers; just import the HTML and you are ready to roll.

To download


kira mailchimp email template
Agencies, startups, small businesses, KIRA is the MailChimp compatible email template for you. In fact, with its modern and customizable layout, KIRA works with many different purposes. In other words, you don’t have to limit yourself in any way, shape or form. Let the first email newsletter send you out of the highest quality and present your services, portfolio and brand in the best light.

The drag and drop technology allows beginners and professionals to create excellent emails that keep subscribers engaged every time. KIRA is also entirely documented so you will never find yourself lost in case it is your first ever email campaign you are setting up. Besides, KIRA also comes with free support for any additional questions and concerns you might have.



candy mailchimp email template
Candy is a sweet treat when it comes to email newsletter templates. First and foremost, Candy is compatible with all the popular email service providers, like MailChimp, Aweber, iContact and Stampready to name a few. Moreover, Candy rocks a responsive and mobile-ready layout to ensure it displays your stunning content on all devices like a dream. Besides, it is also perfectly in tune with retina screens and popular web browsers. Extra goodies come in the form of changing background images, hiding and duplicating modules, documentation and an HTML version without tags. Start building your newsletters with confidence and keep your subscribers updated with what is hot.


Krit Mail

krit mail mailchimp template
Krit Mail is a MailChimp email template but it works with other ESPs (email service providers), too. This comes helpful when you are in the process of testing out different ESPs figuring out which delivers your emails better, but that is more advanced stuff already and might not fit you right off the bat. However, it is good to know that you have all sorts of different options and do not need to stick only to one for the rest of your life. Krit Mail is compatible with all browsers, ensuring you that your emails look on all channels beautiful and of the highest degree. You can also design and fine-tune the layout of your email and make it follow your regulations.



MailChimp is one of the most affordable and most easy to use email marketing platforms on the market right now, and with their free plan — anyone who has less than 2,000 email subscribers can enjoy the service of sending free email campaigns (up to 12,000 emails) to their subscribers. So, to best prepare your own campaigns it pays to look into the ways that you can design your email campaigns because the design is often the determining factor of how users are interpreting your message. Having a clunky theme/template can have detrimental effects of readers wanting to read your emails in full, not to mention that you could be losing out on things like click-through rates because of a lack of consistency in design colors.

Taking this into consideration, we have put together an amazing collection of free MailChimp email templates that are going to amplify your campaigns with solid design symmetries, whilst giving you top of the line features to make your emails stand out from the competition. All these templates are optimized for mobile design and are fully responsive, don’t worry yourself about having to create a custom responsive design queries.

The MailChimp Inspiration Center is an epic resource to learn about the capabilities of modern email marketing, this resourceful page is packed with examples of how other media publishers and bloggers are using MailChimp to create stunning and flexible templates.

Email Marketing Templates for MailChimp

We sincerely hope that this collection of email marketing templates for the MailChimp provider was helpful. We hope that you meet your current needs for the stages that your business or project is currently in. Do not hesitate to give us feedback in terms of how you found this collection. Feel free to share an inspiring theme of your own in the comments.

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