What is the use of Bot? … Simply put: Bot is software that automates tasks. In this article, we will focus on some of the most important points to consider when creating a bot in Messenger.
There are different types of robots, some are more complex than others, some you may already know: Apple’s Siri, Amazon’s Alexa, Microsoft’s Cortana, etc… Now you can implement similar things in your business, Most importantly, you don’t need to be a super programmer to create your robot.
These robots Use messaging platform as a means of communication, Facebook Messenger, as one of the largest platforms, has the most users in the world, Adopting this technology is an opportunity we cannot miss.
Use chatbots for marketing in Messenger.
Marketing in Messenger is usually very effective Just wear it properly… is an easy-to-use tool that can help your business stay up-to-date and relevant during this evolution.
A strange way to describe it The union between Email marketing And those books where you choose your own adventure, do you remember?.
Let’s look at some indicators Sharing via email campaigns and campaigns with Bot in Messenger:
Talking about Ratios de apertura (opening rate), Especially for emails aimed at content dissemination.The average open time of an email activity can be Between 15% and 25%. Use robot Send messages with the same goal We have achieved a ratio of 80% to 95%.
If the proportion Click o Click Through Rate (CTR) The numbers keep showing The click-through rate is between 10% and 23%. If you’ve ever done this type of calculation for a campaign, then you’ll know that it’s difficult to achieve these numbers in an email campaign because they are usually between 1% and 5%.
Before studying this in more detail, you should ask yourself what is the purpose of your bot and have a good idea of where your users will eventually go. For this reason, we have prepared these 4 points to help you complete this process.
Things to consider when creating a Bot in Messenger:
1) Determine the goal of your robot.
What do you want to achieve with Messenger Bot?Not only should you consider your ultimate goal, you should also consider The goal of the end user.
—— customer service -Automatic FAQ, review purchase orders, etc.
—— interaction -Share valuable and relevant content for your audience.
—— Sales team support -Do you need a robot to help you find subscribers?
—— re-locate -Send your redirect ad to Messenger to clarify your concerns.
No matter which option you choose, Your goal must be specific.
This is the common mistake people make, which is to implement different ideas and try to cover multiple content at the same time, which can overwhelm the end user. The best way to retain subscribers is to add value and relevant information, and most importantly, not to sell directly.
No one likes to be sold, but everyone likes to buy…
Pay better attention to people’s interactions with the audience, provide and share valuable content, imagine talking to someone who has been trying to sell you to you… how lazy!
Make sure your robot is interesting and interesting, and the “tone” should match your brand personality.
2) Do not enter when creating a Bot in Messenger.
When defining the different paths that people can take, it’s easy to get stuck and forget about it. It’s easy”Lost” In this process.
Our suggestion is that you “map” or draw different options before you start configuring the robot. You can use services like draw.io, BotMock, Google Drawing or just a Pencil and paper… The key is that you have a clear process.
Doing this exercise will help you No way to escape Or not consider.
We recommend that you start with some very basic reasons.
-Al from childhood You can understand how users react to the Bot, and you can make adjustments to improve it. It is much more difficult to adjust the sequence of 2 or 3 interaction levels.
-Start with the basics Monitor metrics and use them to learn Create more relevant things and improve your next sequence.
-Finally, when creating a Bot in Messenger, focus on creating a short and interesting “copy” whose voice or tone represents your brand.
Using the ManyChat tool, you can send a “preview” to your personal Messenger to test your sequence and make sure everything is normal, photos and files can be viewed normally, etc…
3) Consider your main goal before you start.
Yes, we talked about this in the first point, but… Before creating a bot in Messenger, you must know what you want to achieve.
Before you start, ask yourself some questions:
What are you going to do and where are you going to put the new subscribers you get?
Will you prepare a second sequence to follow them up?
What information do you want to monitor related to your business?
What type of segmentation would you consider to find your ideal customers?
Even if your robot “lives” in Messenger… Which channels will be used to bring traffic to the robot?
We recommend that you read this publication to learn more about “How to use ManyChat to create a subscriber list”
It’s important to keep your content relevant to your audience and make sure it triggers a conversation.
Bot can help you automate your welcome, spread content, and most importantly Start a conversationIt is also important to continue this conversation and follow up enough with your bot’s main goal.
4) Good practices… and bad practices.
what you shouldn’t do Use bots in Messenger:
Don’t be spam. No one likes to be sold continuously. The goal is to let people know you and position themselves in their First thought They believe you
👍🏼 What to do with your Bot:
Customize the copy as much as possible… Some of the options you must personalize are name, last name, company, phone number (all obtained from your personal Facebook profile).
Request user permission Send him a message and let him know that you will send him more information.
give him Option to stop receiving messages, (Unsubscribe), even if it makes us feel very sad, it is better to stay with people instead of being interested in your content. Strong> Always provide value for your content, no matter how repetitive it sounds, your success depends on a lot.
What you can do with Bot in ManyChat:
- Customize the menu. Very suitable for placing your time, place, menu, etc.
- Automatic welcome message. The message displayed to the user when the user sends a message for the first time.
- Key words. Prepare a specific message when the user sends a message with this specific word…Have you ever written this word”pizza“In our messenger?
- sequence. You can arrange the message sequence.
- label. With the help of a tagging system, you can segment subscribers to provide more valuable and personalized content.
- Single link.
In the paid version (Only $10 per month) You can use magical tools, such as:
- login page.
- small parts.
- Comments on Facebook.
- Facebook ads JSON.