9 Best WordPress Popup Plugins 2018

Love ’em or hate ’em, popups get outcomes. And in case you’re in search of the perfect PhrasePress popup plugin to make use of in your website, you have discovered your approach to the precise put up.

In this put up, I’ll share and examine 9 nice popup plugins that you should utilize in your website. Some are easy popup instruments with a fundamental editor, whereas others provide detailed drag-and-drop builders, A/B testing, and extra superior options (for a worth, after all!).

Whether you are in search of that straightforward free choice or a type of heavy-duty advertising instruments (or one thing in between), you will discover an amazing choice on this checklist. And on the finish, I’ll share a few of my very own strategies for the perfect plugin for various use instances.

Let’s get popping!

ConvertPlus is a popup plugin from Brainstorm Force, the identical workforce behind different in style instruments just like the Astra theme and Ultimate Addons for Beaver Builder extension for Beaver Builder.

ConvertPlus Features

ConvertPlus helps you create popups for diverse makes use of like:

Beyond the usual modal popups, you additionally get loads of different place choices, together with notification bars, sidebar widgets, and extra.

It ships with 100+ pre-made popup templates that you could then customise utilizing the real-time PhrasePress Customizer. In normal, these pre-built templates look fairly good, which is without doubt one of the advantages of ConvertPlus.

Finally, ConvertPlus consists of detailed focusing on/set off choices, in addition to built-in A/B testing and analytics that can assist you optimize your popups.

ConvertPlus Targeting/Triggering Options

To set off your popups, ConvertPlus gives all of the choices most individuals will want:

  • Time
  • Scroll depth
  • Exit-intent
  • Click (for two-step popups)
  • User inactivity
  • Launch after content material (sort of like scroll depth, however waits till the customer hits the tip of your content material)

You additionally get some fairly detailed focusing on guidelines, together with:

  • Page stage focusing on
  • Referrer detection (e.g. create a particular popup for guests from a companion website)
  • New vs returning guests
  • Device
  • Cookie
  • Logged-in customers

How You Build Your Popups

To construct your popups, you will first choose from one of many 100+ included templates. Then, you will use the real-time PhrasePress Customizer interface to tweak that template’s:

  • Form fields/labels
  • Other textual content
  • Colors
  • Animations

ConvertPLus interface

While you possibly can add type fields and make some customizations, it is not a drag-and-drop editor that permits you to construct your popups from scratch.

If you want ConvertPlus’ different performance however completely want a drag-and-drop editor, you may additionally need to think about the ConvertPro plugin from the identical developer. The two are sort of like siblings, with ConvertPro providing deeper performance, together with a real drag-and-drop builder. ConvertPro can be dearer, although, beginning at $99.

ConvertPlus Pricing

ConvertPlus prices $24 at CodeCanyon.

More Info / Download Demo

With over 33,000 gross sales, Ninja Popups is unquestionably one of the vital in style popups plugins over at CodeCanyon. It’s been round for nearly 6 years now and the developer has constantly pushed out new options and enhancements over that point.

Moral of the story – it has loads of performance!

Ninja Popups Features

First off, Ninja Popups units you up with a visible drag-and-drop builder that you should utilize to create your popups. You can both construct it from scratch or select one of many 73+ pre-made popup themes.

One of the areas it excels is animation choices. You can apply 74+ completely different animation results to your popups.

And if you wish to optimize your popups, it comes with built-in analytics and A/B testing, in addition to a Google Analytics Event monitoring integration so that you could observe knowledge in Google analytics.

Ninja Popups Targeting/Triggering Options

Like ConvertPlus, Ninja Popups units you up with loads of set off choices together with:

  • Scroll depth
  • Time
  • Exit-intent
  • User inactivity
  • Click (for two-step opt-ins)

The focusing on choices aren’t fairly as deep, however you do have the flexibility to focus on your popups on a web page stage.

How You Build Your Popups

To construct or edit your popups, Ninja Popups offers you a visible drag-and-drop builder that appears so much like a light-weight web page builder:

Ninja Popups

If you do not need that a lot management, it additionally consists of an much more light-weight builder the place you simply customise the textual content on an present template. You can decide whichever one you like.

Ninja Popups Pricing

Ninja Popups prices $26 at CodeCanyon.

More Info / Download Demo


Bloom is a popup plugin from Elegant Themes, the makers of the favored Divi theme. As a outcome, it is solely obtainable as a part of the total Elegant Themes membership. That makes it expensive if all you need is Bloom. But in case you like Elegant Themes’ different choices, the general membership gives nice worth.

Read our full Bloom evaluation to study extra.

Bloom Features

First off, Bloom has one of many better-looking dashboards that you’re going to discover. So simply working along with your popups is straightforward from that perspective.

It does not have a drag-and-drop builder, but it surely does ship with 100+ templates that you could customise to your wants, in addition to some distinctive set off/focusing on choices (extra on these in a second).

And in that great-looking Bloom dashboard you can too arrange A/B exams and consider analytics to see how all your popups are performing.

Bloom Targeting/Triggering Options

Again, set off choices is without doubt one of the areas the place I feel Bloom excels.

First, it offers you the usual triggers like:

  • Time
  • Scroll depth
  • Inactivity

Then, it tacks on these two distinctive triggers:

  • After commenting – permits you to present the popup after somebody leaves a remark. I like this as a result of you understand that individual is already engaged along with your website.
  • After buying – permits you to present a popup after the checkout course of finishes.

There is one set off lacking, although – you aren’t getting any exit-intent.

As for focusing on, you get detailed content material focusing on guidelines, however not a lot else. You can goal by:

  • Posts
  • Post sorts
  • Categories of posts

And it additionally consists of an choice to disable a popup for cellular units, which is sort of a roundabout manner of solely focusing on desktop units.

How You Build Your Popups

Again, Bloom just isn’t an amazing alternative if you wish to construct your popups from scratch. But in case you’re blissful utilizing one of many 100+ included templates, the design customizer permits you to change up all of the:

  • Text
  • Colors
  • Images
  • Animations
  • Form particulars
  • Etc.

Bloom options

And you do get some extra superior choices, like the flexibility to cover photos on cellular units.

Bloom Pricing

Bloom is on the market as a part of the Elegant Themes membership which prices $89 for one 12 months of help and updates or $249 for lifetime help and updates.

More Info / Download Demo


OptinMonster began as a PhrasePress popup plugin after which morphed right into a platform-agnostic SaaS instrument. It hasn’t forgotten its PhrasePress roots, although, and you continue to get a devoted PhrasePress plugin that makes the mixing tremendous simple.

It’s price remembering that you’re going to really construct and handle your popups within the separate OptinMonster interface, although. If you need a extra detailed look, you possibly can take a look at our full OptinMonster evaluation.

OptinMonster Features

OptinMonster is without doubt one of the strongest popup plugins on this checklist, so it is acquired loads of performance to go round.

It begins with a brand new drag-and-drop builder that permits you to create popups from scratch or customise one of many present templates.

You additionally get some very detailed focusing on and triggering guidelines, which I’ll share in a second.

And if you wish to optimize your popups, OptinMonster consists of built-in A/B testing and multivariate testing.

But past that, it is acquired an amazing characteristic referred to as Smart Success. This characteristic permits you to show completely different gives to individuals who have already transformed on certainly one of your popups.

For instance, if somebody indicators as much as your checklist through a popup, you possibly can present that individual completely different gives sooner or later to keep away from annoying them.

OptinMonster Targeting/Triggering Options

OptinMonster trademarked the time period “Exit-Intent”, so you possibly can wager that they provide exit-intent triggers!

Beyond that, you additionally get:

  • Scroll
  • Time
  • User inactivity
  • Click (for two-step opt-ins)

And you can too schedule popups to solely run at sure occasions, which is fairly distinctive.

As for focusing on, OptinMonster in all probability has the deepest focusing on choices of any instrument on this checklist. You can goal your popups by:

  • Page
  • Referrer
  • New vs returning guests
  • Cookie
  • Geolocation (that is distinctive)
  • Device
  • Adblock utilization

How You Build Your Popups

Thanks to some current enhancements, OptinMonster now gives a full drag-and-drop visible editor. You’re in a position to construct your popups utilizing widgets, very similar to a PhrasePress web page builder capabilities:

OptinMonster builder

OptinMonster Pricing

OptinMonster’s plans begin at $9 per 30 days (billed yearly). You’ll want increased tier plans if you need entry to A/B testing, Exit-Intent, and different superior performance, although.

More Info / Download

Layer Popups

Layered Popups is one other in style choice at CodeCanyon that comes with an enormous assortment of pre-made templates. It has a novel methodology for letting you construct your popups, which I’ll present you in a second.

It’s been bought over 13,000 occasions whereas sustaining a stellar 4.78-star score throughout all these prospects.

Layered Popups Features

One of the areas the place Layered Popups excels is that massive template library – 200+ templates. If you need to customise these templates or construct your personal, you should utilize Layered Popups’ “Visual Constructor”.

To goal and set off your popups, you get a reasonably customary set of choices. And if you wish to optimize your popups, Layered Popups comes with built-in A/B testing and analytics.

Another distinctive characteristic is the flexibility to embed a PhrasePress login type in a popup. That, together with its two-step opt-in performance, permits you to create that “click on → popup → login” performance that some websites use.

Targeting/Triggering Options

You already heard concerning the click on triggers above, however Layered Popups additionally comes with triggers for:

  • Time
  • Scroll
  • User inactivity
  • Adblock customers

If you are a developer, you will additionally just like the customized JavaScript handlers that offer you much more management. And you additionally get the flexibility to solely run your popups throughout particular dates/occasions, similar to OptinMonster.

Then, you possibly can goal:

  • Individual content material
  • Post sorts
  • Categories or different taxonomies
  • Devices

How You Build Your Popups

Layered Popups’ visible constructor is a bit distinctive in that it is constructed of various “layers”, sort of such as you’d use in Photoshop or a layered slider (now you perceive the plugin’s title!). For instance, you might need separate layers for:

  • Background
  • Email type area
  • Submit button
  • Close button
  • Etc.

You can drag and drop particular person layers round and use the interface choices to:

  • Switch between layers
  • Customize layers

Layer Popups

It’s not essentially essentially the most beginner-friendly approach to customise popups, but it surely does offer you a ton of flexibility.


Layered Popups prices $27 at CodeCanyon.

More Info / Download Demo

Icegram is available in each a free and a premium model. The free model at PhrasePress.org is okay for fundamental popups, whereas the Pro model tacks on extra triggers, analytics, and different superior options.

Icegram Features

In the free model, you possibly can create popups from the included templates and use some fundamental triggers/focusing on choices. It’s not tremendous detailed, but it surely’s wonderful for easy makes use of.

If you go Pro, although, you will get new options like A/B testing, analytics, and 17+ pre-made themes.

Icegram Targeting/Triggering Options

Most of the superior set off choices require the premium model. You can use time triggers within the free model, however you will want the paid model for:

  • Exit-intent
  • Scroll
  • On-click (two-step opt-in)
  • JavaScript

For focusing on, the free model is a bit more beneficiant. It permits you to goal by:

And in case you go premium, you will additionally get geotargeting.

How You Build Your Popups

To construct popups with Icegram, you will first select from one of many included templates. Then, you will use this text-based interface to customise the textual content and pictures. It’s not very visible, but it surely will get the job finished and makes it simple to make use of your personal customized CSS:

Icegram interface

Icegram Pricing

There’s a free model at PhrasePress.org. After that, paid plans begin at $97 per 12 months.

More Info / Download Demo

Popup Maker is the preferred popup plugin at PhrasePress.org, the place it gives a reasonably beneficiant free model. That generosity has paid off within the type of a 4.9-star score on over 2,500 opinions.

Popup Maker Features

One space the place Popup Maker excels is its PhrasePress-specific focusing on and triggering guidelines, particularly within the paid model. It even consists of some WooCommerce-specific focusing on guidelines which might be nice for eCommerce shops.

It additionally has a easy interface based mostly on the common PhrasePress editor, which makes it simple to select up, although it is not a drag-and-drop editor.

Beyond that, one other notable characteristic is how simple Popup Maker makes it to work with your personal cookies. For instance, you possibly can simply create cookies when guests:

  • Close the popup
  • Open the popup
  • Convert

This permits you to get artistic – like focusing on a popup to customers who’ve already transformed.

And in case you’re a developer, it comes with tons of hooks and filters that can assist you customise how every part capabilities.

Popup Maker Targeting/Triggering Options

In the free model, you possibly can set off your popups by click on (two-step) and by time. But in case you’re keen to pay, you may get extra triggers for scroll and exit-intent. There’s no consumer inactivity set off, although.

When it involves focusing on, I feel Popup Maker has the perfect PhrasePress-specific focusing on guidelines of any popup plugin on this checklist.

You can goal your popups by:

  • Content – particular posts/pages, put up sorts, classes, and so forth.
  • User – logged in standing, consumer position, general exercise.
  • Device
  • Referral
  • Query parameter

And then it has a particular WooCommerce integration that permits you to goal popups based mostly on:

  • What’s in buyers’ carts
  • Their license or subscription standing
  • Purchase knowledge

And past that, you possibly can create your personal customized situations “utilizing any PHP or JavaScript based mostly capabilities that returns a boolean worth”, which I think about permits you to goal popups based mostly on customized consumer profile data that you just set (and extra).

How You Build Your Popups

Popup Maker has a novel method to constructing your popups in that you’re going to use the acquainted TinyMCE editor to construct your popup content material. Beyond utilizing different shortcodes and common formatting choices, Popup Maker additionally offers you a number of devoted shortcodes for:

  • Trigger
  • Close button
  • Subscription type

Popup maker interface

In the meta field beneath the textual content editor, you possibly can configure issues like:

  • Triggers
  • Targeting guidelines
  • Style/measurement/animations
  • Close performance

Popup Maker Pricing

There’s a highly regarded free model at PhrasePress.org that’s fairly beneficiant with its performance. And then if you need extra, you possibly can both buy particular person extensions for ~$15 every. Or, you may get a bundle of all 16 extensions for $192 per 12 months.

More Info / Download Demo

WP Subscribe Pro

WP Subscribe Pro is MyThemeShop’s premium popup plugin providing. There is a restricted free model at PhrasePress.org, however most individuals shall be happier with the premium performance within the Pro model, so that is what I’ll concentrate on beneath.

WP Subscribe Pro Features

WP Subscribe Pro is not tremendous versatile by way of constructing your personal popups from scratch. But in case you’re proud of the default appears to be like, it is quite simple to customise.

You’ll have the ability to show:

  • A subscribe type
  • Related posts
  • Your personal customized HTML or shortcode

And you additionally get many of the necessary set off and focusing on choices.

Overall, this one is tremendous light-weight and streamlined, which is sweet for informal customers. But it is not as versatile as many of the different instruments, which makes it not an amazing choice if you wish to tinker.

WP Subscribe Pro Targeting/Triggering Options

WP Subscribe Pro consists of many of the necessary triggers. You can set off popups:

  • Immediately
  • After a time delay
  • When a consumer scrolls to the tip of the content material
  • By exit-intent

There’s no customizable scroll depth or consumer inactivity, although.

The focusing on guidelines are just about restricted to particular PhrasePress content material. You can select whether or not or to not show it in your:

  • Front web page
  • Single posts
  • Archive pages
  • Search outcomes
  • 404 web page

And you additionally get an choice to exclude particular person items of content material within the PhrasePress editor.

How You Build Your Popups

There’s probably not a “builder”. Instead, you principally fill in a type that corresponds to the areas on the pre-built format:

WP Subscribe Pro interface

WP Subscribe Pro Pricing

There is a restricted free model at PhrasePress.org. But if you need the WP Subscribe Pro that we targeted on, you will pay $29.

More Info / Download Demo

Popup Domination

Like OptinMonster, PopUp Domination is definitely a SaaS instrument, quite than a self-hosted PhrasePress plugin. It’s tremendous simple to make use of along with your PhrasePress website, although. All which means is that you’re going to really handle your popups from the PopUp Domination interface quite than your PhrasePress dashboard.

With that being stated, it has a very completely different pricing construction than OptinMonster, which might both make it cheaper or dearer relying in your scenario (extra on that later!).

PopUp Domination Features

PopUp Domination gives a reasonably beefy characteristic checklist. You get:

  • Detailed focusing on/set off choices
  • Pre-built templates
  • A/B testing and analytics
  • Tons of flexibility for what sort of popups you create (e.g. electronic mail opt-in, promotion, countdown timers, and so forth.)
  • Google Analytics occasions monitoring

PopUp Domination Targeting/Triggering Options

PopUp Domination has an in depth set of set off choices that put it proper up there with OptinMonster. You can set off by:

  • Scroll depth
  • Time on web page
  • User inactivity
  • Exit-intent
  • On-click (for 2-step opt-ins)
  • Total time on web site
  • Object mouse over

And you additionally get a strong set of focusing on choices together with:

  • Page-level focusing on guidelines
  • Geographic focusing on – e.g. solely present popups to sure nations.
  • Referral
  • Device

How You Build Your Popups

PopUp Domination offers you a set of pre-built templates that you could select to base your popup on. Then, you possibly can customise that template utilizing a simple visible editor.

While this editor is visible, it’s not drag-and-drop, so you will not have the ability to construct your popups from scratch:

Popup Domination builder

PopUp Domination Pricing

PopUp Domination has a novel pricing mannequin in that it fees you based mostly on the variety of views your popups obtain throughout all of the websites you utilize PopUp Domination on, quite than the variety of websites you apply it to (in distinction to OptinMonster which limits the variety of websites).

If you’ve loads of low-traffic websites, this method would possibly work out to be considerably cheaper for you. On the opposite hand, OptinMonster is perhaps cheaper in case you solely have a few excessive visitors websites.

PopUp Domination’s plans begin at $9 per 30 days (billed yearly) and vary as much as $29 per 30 days. All the plans have the identical options – the one distinction is the variety of popup views.

More Info / Download

Which Is The Best PhrasePress Popup Plugin For You?

Ok, so I’ve rattled off fairly a number of choices for popups. Now, which of those plugins is definitely the precise instrument to your website?

Well, let’s run by a number of situations.

If you need essentially the most versatile choice by way of focusing on and triggering guidelines, I feel OptinMonster is the general winner.

ConvertPlus can be a very good choice that also has a reasonably versatile popup builder, and Popup Maker is one other strong choice due to its PhrasePress-specific guidelines, although I do not suppose the popup builder is kind of as beginner-friendly. Finally, Bloom has some distinctive triggers for after commenting/buying.

And if you need essentially the most versatile, easy-to-use popup builder, I’d say OptinMonster if you wish to construct issues from scratch due to its new drag-and-drop builder. Ninja Popups can be strong with its visible builder and Layered Popups has that distinctive layer method to constructing popups.

Or, in case you’re comfy customizing templates, I like ConvertPlus as a result of it is based mostly on the real-time Customizer, whereas Bloom additionally has an amazing interface.

Finally, if you need the absolute easiest choice, I feel WP Subscribe Pro has essentially the most streamlined interface, although it is not tremendous versatile.

Have another questions? Leave a remark and we’ll attempt to assist out!

Colin Newcomer

Colin Newcomer is a contract author for rent with a background in search engine optimization and affiliate internet marketing. He helps shoppers develop their internet visibility by writing primarily about digital advertising and PhrasePress. You can rent him to write down to your web site.

Disclosure: Some of the hyperlinks on this put up are affiliate hyperlinks, that means that in case you click on on one of many hyperlinks and buy an merchandise, we might obtain a fee. All opinions nonetheless are our personal and we don’t settle for funds for constructive opinions.

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