Are you interested in getting more engagement for the content produced by your company? Then it’s time to better understand the types of videos that can be used in your strategy.
You must have heard of it, but we will tell you again: Audiovisual materials are the gold of the moment on the Internet, and no matter the size of the company, it is difficult to exclude them from content marketing strategies.
To give you an idea of what is happening in the region, it is predicted that by 2020, approximately 80% of Internet traffic will be generated by video.
Why invest in video?
If you still feel any insecurities about the use of videos, please remember that there is no denying that this is a more effective form of attracting and engaging the public.
Science has a good explanation for the occurrence of this situation.
According to neuromarketing experts, the human brain processes images faster than text. According to them, 90% of the data we process is visualized.
In practice, this means that the use of video increases the level of information retention, which is essential for any brand, right?
There is also a good reason to justify investing in video: the variety of options available.
This is the focus of our post today!
We will show you that video is a very democratic format that can be used by companies of all sizes and performance segments.
By the way, don’t miss the opportunity to download the free YouTube marketing guide:
How to choose the most suitable video type?
To avoid making mistakes in choosing the most appropriate video type for your strategy, start with planning. If this is already important for simpler content (in audiovisual) (which requires more attention in production), then this is the foundation.
It is conceivable that the public’s image greatly influences the definition of language to be used in the materials, but it is not enough to analyze this aspect alone. You must also consider the objectives of the action and of course the available budget.
This is the most important issue with video: yes, today’s cost is easier to obtain, but it all depends on the type of production. You have to analyze it carefully, because some formats rely on more media, which means higher costs.
The difference is that once you have decided on the basic criteria, you will provide excellent options for all types of companies, from the most conservative to the most innovative. Whether the idea is to reach end consumers or employees, video can be applied to any type of method.
What is the most suitable video format?
This format has become famous through YouTube. No matter what the problem is, the probability of finding a “walkthrough” video on it is very high.
For companies, this is an excellent way to clarify public doubts about the products and services provided. The idea is simple: instead of telling a person what must be done, it is better to show it.
The appeal of the format makes sense, and in the end, you can’t compare how easy it is with videos to explain certain things, especially when we think of the endless and complicated text in the instruction manual.
Important details: The tutorials perfectly capture the attention of those who go online looking for “how to do” something, so they increase the likelihood of brands getting good results in search services.
Do you realize that you must be committed to the authority of the brand? Not ashamed! Prepare a video with the best expert in the company who knows everything about a topic.
Currently, many companies are using this type of resource for internal communication, but it’s also worth adding this format to your YouTube channel. Of course, you also need to deal with the scope of the material on social networks.
In order not to make mistakes, please pay attention to the production of materials! Keeping the conversation natural is important, but it doesn’t mean that professionals don’t have to follow basic scripts to better plan presentations.
Why is this format so widely used in content marketing strategies? All you need is a computer with a webcam, microphone, and Internet access to produce quality content.
If you combine the webinar with chat, the effect will be better. This is an excellent opportunity to interact with the public and quickly clarify the audience’s doubts.
In content marketing strategies, web seminars are one of the main materials for conversations with customers in the middle of the sales channel. This is very effective, because to participate, they must give you something in return: their contact information!
3. Cultural Review
This type of video has greatly helped the youtuber build an audience for his channel, but they are also suitable for video marketing strategies.
The suggestion here is to prepare simple materials, including cultural suggestions such as books, series, movies, video games, etc. In short, the choice of content will always depend on the analysis of the target audience characteristics.
Can you choose topics related to your business? of course! Remember, the main purpose here is to ensure the relevance of the content through pleasing material.
Remember, in this case, your company will compete for space with people who stand out in the process of preparing such reviews. Therefore, there must be someone who really understands the subject and can talk about it correctly.
The language here is easy, but please consider that the content of the brand signature must help build your online reputation. In other words, you cannot ignore the values in your identity.
4. Frequently Asked Questions Videos
What should you do if customers always have questions about your company, products or services? The suggestion here is to carefully analyze the possibility of making videos (or series) to answer them.
Based on the available budget, the format is up to you. Can produce very complex materials (take the Canadian McDonald’s project as an example) or seek more basic solutions.
In the latter case, the content can be handled as in a video course, for example, or use more pedagogical animations to illustrate how the company operates.
Regardless of resources, The advantage of audiovisual is to increase the level of information retention.
And, in the final analysis, this represents an increase in customer satisfaction levels, and can even have a positive impact on sales (the less suspicion, the faster consumers develop in the shopping process, okay?)
5. Video blog
The adoption of video blogs largely depends on the profile of your audience and the company’s availability for more open communication with people.
The idea is to record the company’s daily scenes, but the method must be more personalized-do you remember the concept of a blog that originally served as a “diary” function? This is the concept behind the video blog!
In a business environment, a good option is to make a more relaxed video to discuss a topic (in this case, a good suggestion is to do it in a more informal environment) or use resources to show professionals such as , To accompany them when they enjoy certain activities.
6. Top 10
This is another very successful format among YouTube users, and companies can make good use of it to attract viewers on their channels.
There is no other choice. Although this sounds cliche, people really like to help them understand the main trends of the moment-you have to fully understand the situation, we don’t always have a lot of time, right?
For brands, the best approach in these situations is to deal with issues related to your company’s business. It can be projects developed in the area, excellent professionals, reference materials, courses, in short, the list is very long!
Remember, as is the case with corporate blogs, this idea is not just about talking about your products or services, because you can also focus on content that helps educate your customers.
7. Public utilities
Do you want something more in line with the audience’s values? How to connect your brand to public utilities?
In a business environment, avoiding controversial topics is important, but nothing prevents you from showing that your company is fascinated and concerned about the well-being of customers.
So why not make videos related to consumer financial education, such as videos on how to improve driving behavior, take care of garbage, or ethical behavior?
It also analyzes the possibility of supporting sports related to the field of health or professional development and training.
Also consider that video is more suitable for such topics, because images are more effective in sensitizing people and establishing emotional connections.
8. Video case
To understand the importance of a video case, consider your behavior as a bystander: In addition to providing descriptive text about the project, is it more interesting to accompany the results through a video?
Through the use of appropriate resources, the exhibition becomes more dynamic, and even interviews or customer recommendations can be conducted.
Depending on the project, how to add recordings to demonstrate how the customer interacts with the product or service?
Answer: Which one is more credible between text with customer recommendations and pictures with interviews with them?
In addition to the issue of trust, another factor that determines the success of the interview is empathy. When we see people in the video, we are more likely to identify with them. When we see them, it is very common to feel closer to the characters, and we not only read their names in the report.
In the case of an interview, there are many options that can be processed on the video.We can use news standards (Q&A, such as reports) or choose style Talk show, Which helps to highlight one or another professional in the company.
Like other types of videos, interviews are used for actions aimed at the company’s consumers/customers, and also for internal marketing plans.
Internal communication strategies require more attention, so it is important to consider how to use video to optimize results. Without addicted employees, how do you treat consumers?
As you can see in the full text, there is no shortage of good use options for audiovisual materials.
What is the most suitable video type? It all depends on the individual, goals, and available budget.
Just forget that this is the future idea. Video marketing is no longer a trend, but a reality. YouTube already has more than 1 billion users worldwide, and all social networks are diversifying their businesses through video.
Do you want to learn more about this topic? Read our article dedicated to content marketing on YouTube. Let yourself be inspired for your next plan!