What is copywriting and what is its importance in marketing?Read our article to learn how to create it to better connect with your audience
Imagine your child is growing up and you are looking for educational toys for him. Searching online, you will end up on the “About” pages of the two companies:
“AX is a company based on __. The company still belongs to the __ family, which was established in __. AX is committed to developing children’s creativity through games and learning. Today, the company is based on its first products, Provide toys, experiences and teaching materials for children in more than 130 countries.”
“We are in the midst of a learning revolution-a revolution that defends the importance of games in teaching in the 21st century! The toys created and produced by AY can teach the empathy and creative communication needed by learners of any age in the 21st century , Collaboration and other skills.”
The description of company Y looks much more interesting than that of company X, don’t you think? This is because Y company is not only talking about its products, but also conveying its values. In other words, she sells an idea. The idea of a new way of education links the behavior of play with the behavior of learning.
But what does it matter Copywriting?
Actually, all. How about you want to see?