Consumers will increase their consumption when they consume via the Internet, so they will also accumulate experience and develop their own methods when choosing the goods they need online. One of the factors that determine the continued increase in weight is the opinions of other users.
As far as Spanish consumers are concerned, when deciding on an online store or product, the reviews of others are crucial to most of them.
For example, a 94.6% of Spanish users claim to seek the opinions of other consumers before making a purchase decision In the online store.
“Among them, 50% are sure that they always do this, that is, they only buy online after comparing with other users’ reviews.” From the second observation of e-commerce habits carried out by trusted stores The data obtained can be seen.
If compared with previous research, the trend of seeking other user reviews before buying has increased significantly, since this figure is 45% since 2018, which means that it has grown by 5 percentage points during this period.
These evaluations are important to create an atmosphere that is conducive to buying, as demonstrated by the fact that at least 94.6% of Spanish users have looked for these evaluations during the decision process.
Similarly, when quantifying the positive or negative impact these options may have on the purchase decision, if compared with previous research, it is necessary to:
“64.5% of people affirm that good opinions will affect them in a positive way, while 9.8% said that positive opinions will not affect them, but negative opinions will indeed help them reject products or stores.”
At the other extreme, 25.8% said that the opinion of a third party was not the deciding factor in their purchase. Compared with last year, these data show that the number of users affected by positive comments has increased (previously 58.7%), while the number of users who only admitted to being affected by negative comments has decreased because the previous study was 16%.
It seems obvious that preferences for the most influential valuation types may change, but at least for now, what has not changed is the increasing importance of other consumer reviews for online production time. Purchase decision.