As the Internet becomes more and more widely used in our country, it has become an important ally of Mexican small and medium-sized enterprises, because through this channel It is possible to increase your sales, achieve internationalization, and increase your influence and brand awareness exponentially, Because it is one of the preferred routes for consumers.
Because of this preference, Online sales in the country have increased significantly. According to the 2019 Mexico Online Sales Research conducted by AMVO, online sales in 2018 increased to 38% per week, In 2017, this proportion was only 7%, which highlights the importance of having online sales channels for Mexican SMEs.
30% of Mexican SMEs do not have e-commerce
Usually when considering online stores, we consider that Mexican SMEs need to have Own website Where can they offer their products, but it’s not always easy to take this step Due to lack of resources, technical knowledge required, and difficulties in managing collections and logistics Among other things.
In fact, the retail barometer conducted by GS1 and market research and consulting firm Psyma ensures 30% of Mexican SMEs do not have their own website, A key factor, especially considering that most consumers compare products online before deciding to buy, whether online or offline.
However, for Mexican SMEs seeking to stay on the Internet easier and faster, there is another option: the market.
Amazon and Mercado Libre: Solutions with online sales channels
According to this research, Amazon and the free market The top two markets for Mexican SMEs, Because 49% of them use Amazon to market their products, while 39% choose Mercado Libre.
Linio (16%), Shopify (6%), Segunda Mano (4%), eBay (3%) and others (34%) are close behind.
But why has Amazon become one of the favorites of Mexican SMEs?The reality is that Amazon is a retail giant, not only in our country but all over the world, which makes its platform One of the most influential companies in the worldIn fact, research shows that the two main reasons why Mexican SMEs choose Amazon are:
- It is a powerful platform for the United States, very suitable for export
- It facilitates the handling of goods; takes care of logistics
and so The ease of use for sellers on Amazon, the services provided by e-commerce giants for their sellers, and the possibility of cross-border Almost anywhere on the planet, Amazon has become the ideal platform for most Mexican SMEs.
#Mexico 39% of SMEs prefer to offer their products on #Amazon
But small and medium-sized companies are not only looking to establish online businesses through the market, because 68% of them mentioned Social network They are one of the tools they use to grow their business.
In this total, 68% of Mexican SMEs use Facebook, Because they think attracting potential customers and promoting their products is the best, not 27% of people use Instagram And 22% favor Twitter.
in order to: Marketing4ecommerce