For those born in the 90s or 30s, put down books and Start consuming content online faster. That’s because not everyone knows the infinite possibilities of the Internet.
This transition occurs gradually, and mainly naturally. Before social media as we know it today, Photo logs, messaging software, webcam video calls become popular…Until it reaches YouTube.
You might think: What does it matter? I answer: everything. I explain. What happened is that after YouTube and social networks such as Facebook, Instagram and Twitter became popular, Digital marketing has grown through the development of more powerful smartphones. Especially through videos uploaded to these social networks.
So that you can understand the size and scope of the information, Facebook has approximately 1.13 billion active users Daily. (Statista, 2016) where, 76% use their feed to find relevant content (HubSpot, 2016).
Instagram has about 500 million monthly active users. (Statista, 2016) According to the data of the social network itself, more than 95 million photos and videos They are shared by users every day.
If you still don’t believe in the importance of including video and social networks in your digital marketing strategy: 90% of marketers Express their efforts on social media Will bring more exposure to your business. (Social Media Examiner, 2015)
But for your social media strategy to succeed, You have to produce relevant and attractive content So you are not just one of millions of videos on the web. To this end, in addition to talking about relevant topics with your audience, You must know how to edit your video.
If you are not an expert on the subject, you don’t have to despair. In this article, we will show you 6 applications to edit videos that can help you complete the task. The most important ones are: You can do it with your phone!
6 video editing apps
Now that you have some understanding of the history and importance of video in content marketing strategies, we will introduce you to Android and iOS compatible application options
One of Android’s main and most popular applications stands out for its ease of handling.Premiere Make your video professional quality. You only need to select clips and music to edit a simple video. But if you want something more complicated, The app allows you to add transitions, effects, and reorder scenes. It is also available for Mac, and it is easy to share from apps to Youtube or Fabekook, for example.
2 – FilmoraGo
application It’s free and works on Android and iOS, It has no watermark. There are many layers and graphic effects in its tool configuration that can help you customize the video the way you want.In addition, the application There is a virtual assistant who will send you suggestions to make your project better.
This is an application option for Android and iOS.It’s about From a professional video editor Not only supports the video layer, but also supports the text and image layers; there are effects and transitions in its tools, and you can preview any version. You only need the camera and microphone of your phone to record and edit videos. It should be simple, without many gadgets or complications.
This application is suitable for iO, it has a simple and easy-to-use interface, which allows you to edit photos, videos, and record voice-overs. more importantly, There is a tool to change the speed of the video-speed it up or slow it down. You can share your video on social networks or via email. This is a free app The best part is that it has no annoying watermarks.
5- Long Live Video
Viva Video is free for Android, iOS and Windows Phone. It has many tools available, so you can edit your video in any way you want. In addition to transition, There are about 200 effects and stickers. Its interface is very simple, even for non-experts. The Selfie effect can automatically optimize the lighting.
6-Clesh Video Editor
Clesh Video Editor is a video editing application for Android. However, it has a very useful particularity: Edit videos via the cloud. The beauty is You can stop editing and continue editing from where you left off. Great, right? Its tools include zooming, effects, transitions, speed changes and so on.
to sum up
Well, it’s important that you remember The unlimited possibilities of digital marketing Especially when talking about social networks. Of course, some paths can be chosen or not.
But the most important thing is Very clear about your goals, You make your strategic plan very clear And you keep the routine of applying it.
The purpose of this article is not to show you some applications that can help you edit your video in a very simple way before posting it, but to let you Rethinking the potential of social networks Also, about The role of video in content marketing strategies.
If technology offers us so many possibilities, then there is no reason not to use it to support your company, right?
What do you think? Do you have any questions or suggestions? Do you know or use other applications? Well, leave us a comment, your opinion is very important!