Digital is inherent in marketingThe separation of marketing and digital marketing has no place today. Organizations and brands that believe that there should be a separate team in this regard are decades behind.
That simple detail has opened up a bad path for strategy, but there is also a simple but important fact. If a brand doesn’t know, You must forget that your strategy is effective.
First let us know that at the end of last year there was a 71% Internet penetration rate, and 82.7 million Mexicans According to digital statistics and data from the Internet MX Association, (over 6 years old) enter the Internet.
Of these, 51% are women and 49% are men. The 25-34 age group is the age group with the largest number of users.This 82% of people use the Internet to access their social networks.
In other words, the Internet is an important part of the daily lives of Mexican consumers, and unless the goal requires it, it is absurd to think that the strategy is not achieved through this medium.
Is it possible that my strategy does not require the use of online media? Yes, absolutely, the key is to understand which consumers the brand hopes to place its ads on. Do you know your consumers?
In addition, there is a key point, if your brand does not know, please forget that your strategy will work! This is the goal of the digital strategy. What do you hope to achieve through the actions you propose in the strategy?
It seems obvious, but it’s not the case. Most strategies don’t know the real goal of their campaign, the exact number of potential customers, clicks, downloads, sales…the clear numbers they are looking for, you want Do you want 1,000,000? New customers, 9 closed sales?
Once you get them, is it a good number?These details are Bad strategist
It has been ignored since the social media boom. A brand always wants to join the trend, and if its competitors are “on the train of influencers,” then it will start to question why its agents are not, for example. However, a good strategist will ask the key question of all this: What do we hope to achieve through digital marketing? Is it really worth joining this or another trend? This data is the real trump card in all strategies.
In addition, the world marketers themselves have noticed many other challenges:
But everything in a professional’s strategy starts with precise data about who their consumers are and the brand needs to reach them and serve them in the right way. For all this, it is necessary to return to the base.