Features are especially important for countries where the cost of mobile Internet is still high or data is quickly depleted, such as Brazil
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At a time when video becomes a big bet on digital marketing content, Facebook is testing another tool that favors this format.
Through a feature called Instant Video, smartphone users will be able to download videos via Wi-Fi in advance to watch them offline or only when accessing mobile data.
According to TechCrunch, the idea is that mobile internet costs will no longer be an obstacle for people to watch videos on social networks. Instant Videos is currently being tested by a small group of Android application users.
Previously downloaded videos will be identified by the lightning bolt icon located in the upper right corner of the image. It is not clear how Facebook determines which videos can be pre-downloaded or how long they will be stored on mobile devices.
A title in the new tool says that when you use Wi-Fi, we will save some videos for you to watch without using mobile data.
The unofficial announcement was made by the social media director of The Next website, who posted the following picture on his Twitter:
Facebook Instant Video is coming soon? ⚡️
h / t Devesh Logendran pic.twitter.com/rNZYkbeL2r
-Matt Navarra⭐️ (@MattNavarra) September 11, 2017
Instant Videos can be said to be the main tool of Instant Articles, which is used to publish content that loads faster than other websites on mobile devices. Due to the slower video loading speed, the new tool can ensure that publishers have greater visibility of the format.
This tool is especially important for countries where the cost of mobile Internet is still high or data is quickly depleted, such as Brazil. Similarly, the fact that tests are being conducted on users of the more popular Android systems in these regions shows that Facebook is concerned about accessing videos in developing countries.
Recently, Facebook introduced a tag specifically for videos called Watch. In early 2017, many new features were also implemented, such as vertical video and TV applications.
Not coincidentally, Facebook revealed in 2017 that mobile device profits accounted for 87% of the social network’s second quarter revenue of $9.2 billion.
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