A Cisco report pointed out that by 2020, most online traffic will come from video. But the strongest trend at the moment seems to be live video streaming. From 2015 to 2016, the number of people watching live video increased by 81%.
In addition, live video is very popular among the new generation, which becomes even more important for investing in this strategy.
A very interesting fact is that 67% of people believe that the quality of live video is important for transmission.
The large network also accompanies him. For example, Instagram has allowed multiple people to broadcast live. YouTube has also innovated live video resources, and this time is no exception: the world’s largest video platform today announced three new video features, live streaming!
YouTube has made automatic captions possible for some time, but now they can also be used for live streaming. Currently, automatic subtitles will only be available in English.
Subtitles are important for two reasons:
- They make your content more accessible;
- They improved the related video metrics.
In fact, research shows that 84% of participants watched the full video with subtitles, while the number of participants without subtitles dropped to 47%.
Therefore, when we think of real-time video subtitles, more people have a greater chance of staying and participating in the broadcast.
If YouTube only allowed users to interact during transmission, YouTube will now allow people to comment and interact with each other and with products after the transmission is over.
Geographic location or location label
Now, for live broadcasts via mobile phones, users will be able to add a geolocator to follow the trend of Instagram, and users can add this tag to their posts and stories.
This is very positive for content producers because they increase engagement. Post on Instagram Geotag They received 79% more down payments than those who did not.
This may also be popular on YouTube because the feature will work in a similar way.
Have you already used YouTube as a content channel? What do you think of this news? If you want to learn more about the platform, be sure to check out the article on the subject: YouTube Marketing.