Constantly browsing the Internet, we found Unknown words and terms.
You can even try, but you will never know the meaning of all of them. This is because new words keep appearing.
For example, in English, a new word appears every 98 minutes, that is, 14.7 words appear every day.
This also affects our language, mainly in the digital marketing environment and other parts of the network, the language is actually uniform. Not surprisingly, the millionth word registered in 2009 was Web 2.0.
We call this phenomenon a neologism. This happens when creating new expressions and words and when assigning new meanings to existing terms.
They can be artificial or spontaneous, but the second example happens more frequently.
This is the case of the word thumbnailAlthough it has a literal meaning, its semantics have changed with the development of technology.
In this article, you will learn all about it and understand its usefulness today.
So what is a thumbnail?
Look at your right thumb. That’s it, you just found a thumbnail.
In literal translation, it is a combination of the two words thumb (thumb) and nail (nail). “Stop eating your thumbnails now,” your mother might have said a few years ago.
Remember when we talked about semantic transformation?
In the digital environment, this is the term used to specify thumbnail images.
Although most people don’t know what a thumbnail is, it is likely that they have encountered a few in their lifetime.
Do you know the still images that appear in YouTube videos? Or have you already seen a reduced size photo in your smartphone gallery?
You must have seen them on your favorite blog. After clicking on them, you can see their original size.
If you still don’t understand, test it now! Go to Google Images and search for any term.
First, you will see a series of thumbnails. Then, you will select the one corresponding to your search and click to view the content in a larger size.
Okay, I get it. But what is the use of thumbnails?
Thumbnails are very important because they are Lightweight file.
This means that on the Internet, the page load time will be less, and you can use multiple images to illustrate them.
This is also true when you want to find images on your computer. Have you noticed that sometimes they take time to open?
undoubtedly, Viewing all thumbnails at once is more useful, And then select the one you want to use.
So far so good. But what are the channels for using it?
You must already understand the significance of using them in blogs and websites. Thumbnails represent shorter loading times.
Therefore, they save the user’s Internet bandwidth and allow the general display of visual content. However, thumbnails have new features when used in videos.
Audiovisual content has the highest growth rate among Internet formats.
Here are some Cool facts about this feature:
- Video influences 90% of users’ decision-making;
- ⅓ All online activities are consumed on videos;
- Ordinary users watch 32.3 videos per month on average;
- 80% of users remember the auxiliary videos from the past 30 days;
- Video has increased the click-through rate of email marketing by 200% to 300%;
- Video included in the landing page can increase conversion rates by up to 80%.
And, perhaps, the most important of these:
- The YouTube report shows that video consumption on mobile devices is growing by 100% every year.
Therefore, it is undeniable that this type of content tends to dominate the digital market.
And, in this case, A good thumbnail can mean the difference between the visualization in the video and the user’s stop.
On YouTube channels and similar social networks, it may be the first time users come into contact with your content.
The title is very important, but the cover of the content must be considered.
But why is it important to the success of my channel?
On YouTube, thumbnails are also called “custom thumbnails”.
She is Responsible for bringing A preview of the video that will be introducedIn addition, this is a great way to promote your brand and strengthen your company’s visual image.
Think about it: When users view a thumbnail of your video, they need to immediately recognize it as yours.
This can also happen when consumers distinguish products by packaging form, logo or color.
When Kinder added a new product (different from the traditional oval format) to its catalog, no one doubted it was the original chocolate. This is because people remember it: white and orange, this is kindergarten.
I believe that when you see the Apple logo on electronic products, you will also think of some brands. Or a horse in a red car.
The same goes for green beer glass packages and brown containers, as well as special forms of chocolate products.
All of these are called brands, which are related to the image of your product or service. For video, this situation can also happen.
What are the components of a thumbnail?
The first thing you need to know is that YouTube is also a search engine, just like Google.
In other words, YouTube has an algorithm to locate the most important videos and bring higher quality to users.
Thumbnails are the basic element for Internet users to choose.
Therefore, she will help you get more clicks, views, likes, comments, shares, and all other viral influences due to participation.
In addition, this is a great way to include additional information about your content and attract viewers’ attention.
Next, you will understand what are the basic elements of a good thumbnail:
Text is one of the most important elements of thumbnails.
For example, he can synthesize the topics to be covered and add headlines. It can also be created digitally to indicate that the video is part of a series.
It is important not to exaggerate the number of characters, because it is a thumbnail. The instructions are to use short expressions, ranging from one to five words.
As an important part of your brand strategy, always use Same text color, font and size In the written content of the thumbnail.
Also make it suitable for your people. If your channel is humorous, please use funny fonts. If it is educational, try to create a serious atmosphere.
Yes do not forget-People need to recognize your channel immediately. Therefore, maintaining originality is also very important.
As you can see in our kindergarten example, color has a huge impact on branding.
They can also highlight and block items, depending on their importance. Like text, user information has a hierarchical structure.
In this regard, these strategies are transformed based on the same image concept.
If you want to study this topic in more depth, here is a very interesting article on color psychology.
Another important element in the thumbnail is the image. Tip: Include the moment captured from the video.
If the content is in a presentation format, put the most important slides (or content used to make a video summary). How about putting a picture of an interesting person when there is a video of the host?
even, Insert an icon representing the essence of the subject to be dealt withYou can also choose a monochrome background, depending on the lens.
If your videos are more audio-oriented, such as in podcasts or songs, they also have a place on the platform.
It also explores the curiosity factor of the audience. If the video has a climax (such as a shocking secret leak or a comedy moment), use the paused image one second before it plays.
4. Icons, emojis and memes
The language in the image is another factor that affects the quality of the thumbnail.
Icons are great resources because they talk a lot and don’t take up space. For example, emoticons can make content easier to understand.
Yes, they are the same as those used in WhatsApp or Messenger. They are in the user’s subconscious Therefore they carry implicit information.
An angry emoji can represent a bad situation, and applause can mean important things.
The same is true for memes. “Troll”, “Seriously”, “OMG”, “Forever Alone”, “Like”, “Like a Boss”, “Lol” and “Like a Sir” are some of the most famous.
But if your content is serious or your people don’t understand these games, you can choose a smaller icon. Icon Finder is a good choice to find them.
Of course, your thumbnail must match the video content. Otherwise, the user will abandon it at some point.
You don’t want this to happen because it represents an increase in community guidelines.
In other words, if your video contains pornographic, violent, or sexually explicit content, it may be age-restricted. In addition, it can even be removed from the platform. If it happens again, you may lose the channel.
From now on, you will be in your hands. Use the image editor of your choice.
The most commonly used is Adobe Photoshop. In addition, Canva offers the possibility of online production and recommended standards. Other options include PicMonkey, Fotor, and Viso Catalyst.
How can I add a thumbnail to my video?
You will need a verified account to send custom thumbnails to your videos. To do this, you only need to confirm to YouTube that you are not a robot via a voice message or automatic text.
When you are done, inserting the thumbnail into the video is very simple. You just need to follow the steps below:
step 1: Sign in to Google and visit YouTube.
Step 2: Click on the channel photo in the upper right corner and select “Creation Studio”. Or just type www.youtube.com/dashboard in your browser.
Step 3: Select the video and click “Edit”.
Step 4: Next to the preview screen, click “Custom Thumbnail.”
Step 5: Upload your picture.
Step 6: Click “Save Changes”.
You don’t need to do this every time you want to insert a thumbnail. For simplicity, at the end of each video upload, you can choose the “Custom Thumbnail” option.
Of course, by following these practical tips, you will successfully create thumbnails and optimize the number of views on your YouTube channel.
If you want to keep your video at the top of social network user searches, you can also learn how to choose the best keywords for SEO in your video.