The scope of technology and the diversity of equipment allow to learn more about users and be able to make better decisions
At present, we are in a digital world where all channels remain unchanged. Whether in digital advertising or e-commerce, the ability to extend the coverage of an event to multiple devices or platforms (as the case may be) enables advertisers and e-commerce companies to expand the coverage of their events exponentially.
Especially in digital advertising, the second screen effect allows advertisers to perform segmented advertising based on devices within a radius of the smart TV.For example, we may watch advertisements about specific products on a TV connected to the Internet, and feed News from Facebook, Twitter, etc. The following video shows the entire contents of the second screen effect:
If we use this proposal in conjunction with geographic segmentation, we will display omnichannel directly by deriving specific ads on different devices. For example, we may use a laptop to visit a specific e-commerce website (we started tracking on that site as part of a remarketing list), and soon saw relevant advertisements on smart TVs, which is not necessarily one. Same , But adjusted for variants of the same company or brand based on the device.
In addition, predictive remarketing based on our geographic location, tastes, and preferences can use omnichannels to derive specific digital marketing actions that are suitable for more effective action.
In the context of e-commerce, omnichannel is not only limited to the possibility of being able to enforce specific guidelines for different digital channels and devices, but also allows the management of multiple sales in different markets in a unified way. For example, an e-commerce store may simultaneously sell its products on its own site and in several different markets (Amazon, Ebay, Etsy, etc.).
Omni-channel allows companies to use tools such as Sellbrite to extend and automate sales, reporting, and update processes. The combination of omni-channels in digital advertising and omni-channels in e-commerce can undoubtedly expand the potential of e-commerce stores, automatically see their points of sale multiplied, and integrate the reports of each channel under a centralized platform.
This is essential to keep inventory levels and cash flow updated in real time. In addition, many companies choose to outsource their logistics processes, using the following services: Warehousing And customer service To this The same is true for Amazon FBA (and the corresponding related fees).
Finally, although voice search has not yet translated into a large number of direct sales, in the e-commerce industry, it is expected that in the short term, options such as Google Home or Amazon Echo will grow rapidly, thereby increasing its role as a direct sales channel. Of course, omnichannel is not exempt from participating in this process, because voice search is another kind of search after all.
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