Is it possible to say that Facebook will no longer be an important social network in 2019? Although it has gone through everything since the algorithm changed, the answer is no. According to statistics collected by Hootsuite, Facebook is currently the third most visited in the world; from the perspective of platform business, brands and advertisers seem to have no intention to stop betting. Note that this social network, in the third quarter of this year alone, the company received 13.549 billion US dollars in advertising revenue. Therefore, it is very important to maintain the continuity of the work that has been carried out within the platform, especially for the invested brands. With this idea, we are here to share some tips to dominate social media marketing with Facebook in 2019.
How to use Facebook to dominate social media marketing in 2019?
- Match your marketing strategy to your business goals
When working with Facebook, it can be said that the options and possibilities are wide, which is sometimes a disadvantage because people may be overwhelmed by so many elements. To do this correctly (with Facebook in 2019), consider starting with developing a social media marketing strategy that aligns with business goals.
One of the important points to consider is to be as specific as possible. For example, if your goal in 2019 is to increase brand awareness, please consider aligning it with your marketing goals, such as increasing the number of “likes” on the page (you can achieve this through advertising) . In addition, you should consider interacting with your audience through frequent use of high-quality content (you can also promote through events). The idea is that in your strategy, you consider goals, such as reaching “N” “likes” and “N” interactions per content each month.
If you are not sure where to start, they will ask if your strategy is short-term or long-term, evaluate how you can improve your business based on the results of the previous year, and ask what you can do to make your business more attractive than last year’s business Power competition. Based on the answers to these questions, you will be able to determine the call to action and related goals for Facebook social media marketing in 2019.
- Invest wisely
If the word “Pay to play” sounds familiar, then you will also be familiar with today’s scenario, where social networks like Facebook constitute a situation where it is increasingly difficult to achieve natural coverage and engagement. And it is necessary to publish new posts and use page resources for promotion, in order to reach 1% or more of the total number of communities.
At present, within Facebook, if no one will see these operations, it is impossible to do the best, and the most effective way to achieve this goal is to allocate resources to the platform. However, because everyone thinks so, it is becoming more and more necessary to invest resources wisely in order to succeed.
The above means that it is necessary to set a budget for Facebook to generate campaigns and ads in 2019, but it is more important to know how to use it. It doesn’t make sense to spend $10 to drive. If you have 100 followers, all posts on the social network, In this case, it is recommended to invest to get likes and expand the size of the community, while promoting the post to an external audience. There are many ways to deal with budgets intelligently. For example, you can also use the development of A/B testing to find the right combination.
The ultimate goal of such and other similar activities is to ensure that the results produced exceed the cost to obtain a better return on investment.