You already know the importance of content marketing, but do you not understand how to develop effective webinar strategies and how they will bring results to your company?
If you have a certain understanding of digital marketing, then you may have heard of famous webinars.Or translated into Spanish: webinar.
This shows how content marketing strategies have become popular. At the same time, many companies are betting on a simple and comfortable way to spread content more effectively.
The best thing is that you don’t have to leave your office or even your home: The webinar is a supplement to the “success formula”.
Despite this, most people still do not grasp all the concepts and do not know how to start putting this strategy into practice.
That’s why we wrote this article so that you can ask some basic questions about this strategy.
shall we start now?
We know that some changes have taken place in marketing methods using current technology.
In this way, digital marketing is a fact Sell, promote, advertise or share products via Internet.
This concept brings us to the focus of this article, namely:
What is a webinar?
First, you need to know what a webinar is so that you can apply this concept to your digital marketing and content marketing strategies based on the meaning of the word.
Webinar comes from the fusion of two words in English: Web + Seminar = Webinar. Already…but it may still not make sense to you, right?
Well, I will translate it into Spanish: Web + Seminario = Webinar. Much better now?Webinar or webinar It’s the same as any content on a seminar, conference, course, or the Internet, more precisely through video Upload, record or live broadcast.
What is the use of webinars?
As I said before, webinars are one of digital marketing and content strategies.
In other words, there is a way to sell products or services. Of course, as the name suggests, digital marketing is related to sales.
Yes it is. But you may ask yourself: What can I sell? I will answer you, the products or services provided by your company.
How do you use the webinar?
There are countless ways to use webinars as your digital marketing strategy. But here are some ideas, so you can start right away.
Enter a paid course
If you are a teacher or any other professional who has mastered a subject, and You want to share your knowledge through online courses. You can use free videos to promote your comprehensive courses.
I mean, You start with free videos and then sell your services on the web. It is important to provide some kind of “gift” to people who participate in the free service, such as a discount with a specified period or the like.
In addition to promoting courses or services, you can also use webinars Promote your products and provide benefits For the people attending your meeting.
There are many possibilities, so we will provide you with some tips so that you don’t get lost in them:
- It is necessary not to forget to register for your webinar and give yourself time to attract users. There is no point in doing things in a hurry without a predetermined goal. Therefore, please remember your goals and yourself.
- Set dates and deadlines to get people to register for your seminar.
- Develop an outreach strategy for your webinar. Via social networks: Fabebook, Twitter, Instagram. Marketing through influencers or indirect.
- On the day of the webinar, present your products or services in the best possible way possible. Create relevant content to make people want to buy your product.
- Offer discounts to people interested in your products through webinars. Don’t forget to mention the date when the discount ends.
What tools are available for webinar?
If you want to start using webinars in your digital marketing strategy, you must know which tools/programs are useful for you.
This program is one of the possible programs for you to promote the webinar. But take a closer look, because its capacity can only accommodate up to 200 people.
Go to the webinar
Unlike Anymeeting, this is a paid program. However, it is one of the most popular tools for this type of service. In addition, Go to Webinar has countless functions and utilities.
This application is up-to-date, that is, it is one of the latest applications available for download. It is paid, but cheaper than other platforms.
In addition to this, it also has its utilities, for example: connect with your email marketing so that you can access the emails of attendees.
This app is free. It can be said that it is the version of Slideshare for Webinar. The fact is, its handling is very simple: you have to upload the Power Point presentation to SlideShare, and then you can access ZipCast through the same platform.
Your assistant will be able to see you and Power Point. Unlike others, you don’t need to record chat time. You can connect with your audience and start at the appointed time.
No matter which tool/program you want to use, it’s important to know how to use them for your audience in a conscious and relevant way. And always have teaching or marketing intuition. Be careful with what you will upload to the web.
What is left of the webinar?
After reading our article on what is a webinar, do you think you can start thinking about your digital marketing strategy through the webinar now?
We believe you are! But first, subscribe to our newsletter to learn more about digital marketing and content marketing strategies! 🙂
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