If people had trouble loading videos in the past, the increase in network speed now allows users to consume audiovisual content anytime, anywhere.
Therefore, they are the great hope of digital marketing today.
To give you an idea, according to the Cisco Visual Network Index, by 2020, video will account for 80% of all Internet traffic.
If we put it on a more specific number, it means 3 trillion minutes of video per month. 5 million years of audiovisual content consumed every month!
This looks scary, doesn’t it?But put your chin in its place, fortunately here We have other valuable data about the format Today’s business content.
- 18 is the average number of videos released by the company each month;
- Video generates 66% of qualified potential customers every year;
- Video display increased by 54% Brand awareness;
- 83% of companies said they have achieved a good return on investment by using video.
And some useful figures about users:
- 41% of people watch one or more videos every day;
- 50% of people search for videos before buying;
- 79% of users prefer to watch videos instead of reading information about products;
- 43% of users expect to see more video content in 2018.
Keeping all this information in mind, it would be surprising if you still deny this trend.
In front of so many people Hype, Thought of other issues. E.g: What is the ideal duration of the video?
We will deal with this issue in this article.
Next, learn what are the best extensions for videos on different platforms and use this resource to attract viewers. an examination!
Why is it important to remember the length of the video?
But first, we will briefly talk about the reasons why we are so deeply concerned about the length of the video.
This seems obvious, but many people don’t know how important this element is to the audience.
The first point is Retention.
Basically, it represents the number of people who watched the content before completion. If you plan to deliver messages to users, then this is an important metric to follow.
In addition, there are two factors.
This Attractive It is another indicator that shows the importance of video length.
Many times, depending on the subject and audience, it is necessary to invest in shorter or longer videos.
The same way is User convenience.
To give you an idea of the power of mobile, more than half of the videos on YouTube are watched on mobile devices.
As we all know, the mobile Internet is a valuable resource. In this way, the length of the video must be adapted to the actual situation of the audience.
But how to understand all this?
Through the collected data, obviously! The metric analysis will tell you the best length of the video.
However, remember: these factors are flexible and will vary from business to business.
What is the ideal video length for each platform?
Now, I propose an exercise.
From the user’s perspective, ask yourself the following questions: “Finally, how long do you want your video to last?”
Complicated answer, what do you think? In the end, everything will depend on the level of interest, time, equipment, needs, and then it will be fine.
Therefore, there are many factors that affect consumer decision-making.
Therefore, it is important to clarify that there are no tax regulations on the size of videos on the Internet.
In addition, you need to adapt the goal however Business strategy.
According to data from HubSpot, the retention rate of videos less than 90 seconds is 57%, while the retention rate of videos over 30 minutes is only 10%.
However, in return, it may be more interesting for companies to keep only a small amount of expenses as long as the conditions are met.
For example, a video course explaining how your product works may result in fewer views but more sales.
This format This is also very important.
Explanatory, demonstrative, exemplary, and interesting. There are many options. You can view some of them in this content.
In addition, you must be clear theme, This will also affect the user’s stay time.
However, there are various surveys that make the entrepreneur’s job easier, dictate average durations, and bring the best results for every major tool available on the web.
Will we know these numbers?
- Possible duration: Up to 1 minute
- Ideal duration: 30 seconds
- curiosity: Videos on Instagram get twice as much engagement as photos on any other social media
As one of the most popular apps, Instagram has a high participation rate.
The huge difference in this application is that, unlike other media, the focus is on visuals. Thanks to this, scrolling speed is faster than any other social network.
In other words, content consumption on Instagram is fast. This means that your video should be short, 30 seconds on average.
Here, it’s worth betting on interaction, that is, interesting and eye-catching videos that attract users.
Otherwise, it will continue to scroll without paying too much attention to your post.
- Possible duration: Up to 15 seconds
- Ideal duration: 15 seconds
- curiosity: 35% of Instagram users watch and create videos in stories
One of the resources implemented after Facebook acquired Instagram is Stories, which are copies of the very famous format on Snapchat.
In this model, the maximum value and the ideal size are the same. On their own, they are short and will produce good promises from users.
The videos here are more informal, they usually show the people behind the business. Don’t be afraid to show up to your followers!
Check out how to get results on Instagram in the full e-book about the platform.
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- Maximum duration: Up to 12 hours
- Ideal duration: 2 minutes
- curiosity: Watch more than 1 million hours of videos on YouTube every day
Although the default length of YouTube videos is 15 minutes, you can increase the limit by checking your account.
In this way, the maximum duration will become 12 hours.
To explain the ideal duration on YouTube, let’s consider the huge advantages of social networks: personalise.
Users can freely browse their favorite content at any time. In other words, he owns the address.
This is even more important on YouTube, which is a platform where users are surrounded by other video content options.
Therefore, instead of just making a long video with various instructions, focus on the playlist and break it down into smaller content.
In this way, the user can choose to watch them sequentially at the desired time.
Check out how to use the complete e-book on the platform to get results on YouTube.
- Maximum duration: Up to 4 hours
- Ideal duration: 1 minute
- curiosity: 85% of Facebook users watch silent videos
Despite having a fairly long maximum duration, videos on Facebook have a better participation rate at an average of 1 minute.
The explanation is simple.
By browsing your news feed, users intend to absorb a lot of information instead of focusing on a single content for a long time.
way of expression snack, Which means snack in English, is very suitable for analogy with Facebook videos.
Users use social media between work, queuing at the bank, or occasionally chatting with friends.
When browsing Mark Zuckerberg’s main social networks, the goal is to taste appetizers.
None of this prevents you from inviting users to use more extensive content at other times.
One suggestion: This approach is not suitable for live videos, because their engagement and engagement can be longer.
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- Maximum duration: Up to 10 minutes
- Ideal duration: Between 30 seconds and 5 minutes
- curiosity: On average, employees are 75% more likely to watch videos than to read emails, documents, or articles on the Internet
The business-oriented social network is the social network with the highest time difference recommendation margin.
This is because both longer and shorter videos can be used to attract followers.
It is important to remember that each market segment and topic has its own characteristics.
Educational videos can be longer, and quick tips also apply to the platform.
Because of this variable, it is recommended to pay close attention to the numbers to suit the audience.
View all the information about LinkedIn marketing with a complete e-book on the subject.
- Maximum duration: Up to 2 minutes and 20 seconds
- Ideal duration: 45 seconds
- curiosity: 93% of videos on Twitter are watched on mobile devices
The main feature of Twitter is the character limit. It is also called Weibo and it is not meaningless.
There is a reason for this: it is a fast consumer social network.
Therefore, the average length of the video is also often 45 seconds.
They are fast updates and should reach the target directly, just like text.
Among the major social networks, Twitter is the only option that allows users to choose relevance or chronological algorithms.
Then when the 2nd format is chosen, your content will surely make it through to it.
Therefore, take this opportunity and maintain the route proposed by the platform: be concise when transmitting messages.
- Maximum duration: Up to 3 minutes
- Ideal duration: 1 minute 30 seconds
- curiosity: 1 billion videos are shared on WhatsApp every day
WhatsApp does not have an exact maximum time because it is about sending files.
The limit is variable, it depends on the size of the file, but usually the longest duration is about 1 minute and 30 seconds.
In this case, it is worth investing in registering the broadcast list. The format and themes may vary according to the needs of the company.
clever! Now that you understand the ideal video duration for each major platform on the web, you are ready to tap the maximum potential from this resource.
If you do this step, I think you are interested in learning more. Get a comprehensive understanding of video marketing through a complete e-book.