If you are one of those people who publish regularly and you find that your publication no longer gets the same number of likes as before, then you are interested:
1. Facebook is free, but they don’t give it to you
Facebook is funded by venture capital for a long time. This always has an expiration date. The reality is that any business needs to make money. Facebook does this through advertising and will force us to use its advertising system.
The number of likes does not define the success of your brand.
If you have a brand, the ideal is to invest in advertising on Facebook If you are ready to invest, it is recommended that you fully understand how to invest, so as not to waste time and money.
The next basic advice is, if you plan to invest in Facebook, don’t invest in getting likes. Invest in driving traffic to your own website, That is your digital asset.
2. Our subscriptions on Facebook do not allow people to see what you post
Think of it this way, how many brands you subscribe to (do you like their fan pages) and how many status updates you can see on Monday morning, which will be 40-60 posts. Being able to view all the content that has been published does not attract your attention, so Facebook must organize this content so that you see the most interesting content and it knows it won’t attract you. Facebook’s business is to keep you there for as long as possible.
Recently we have seen changes in the algorithm, Facebook has a lower priority on fan page posts to force them to pay for advertising, The personal information of these people will continue to be displayed in your regular feeds; Facebook is interested in keeping its users’ consumption content, and it’s natural for one person to generate content for others that is more interesting than the company (I know, not always).
You can certainly open your profile and start posting your content on that profile and Facebook groups, but how profitable is this?. This is really time consuming, and time is always the most precious resource 😉
Assess the scope and cost-effectiveness of making manual publications in groups, with friends, etc. Compared to paid advertising, I think attractive campaigns are always worth the benefits of investing in advertising.
3. So Facebook has stopped working…
The number of users you have is Facebook’s great value to us
of course not, Naturally, Facebook must let the return on investment appear at some point. This is a company.
The value of Facebook lies in the amount of data through their social network. They use every byte through the server to analyze and market it. They can buy WhatsApp for $22 billion or Instagram. It’s not useless. For $1 billion, the company considers their biggest capital. Is data.
The number of users we have is Facebook’s great value to us, approximately Mexico has 61 million users, and Facebook alone has 1.59 billion users Users of his other social networks are added to it.
Facebook is the largest network in the world, and brands can help you gain website traffic, brand loyalty, and empathy with your audience.
If you have a brand and decide to invest in Facebook digital advertising Is one of the best choices ever And when designing strategies before starting to inject capital.
If you are one of the people who refuse to pay for advertising on Facebook, this is perfectly valid, but the work involved in manually posting or establishing a relationship in a group In the long run, personal data is much more expensive Instead of paying a few dollars on social media.
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