More and more people use their computers and smartphones to find a house or apartment that best meets their expectations, and your task is to understand the needs of potential customers.
Digital marketing plays an important role in the promotion of the real estate industry search for online As shown by the data in the “2019 CDM Residential Real Estate Market Report”, it has positioned itself as a particularly relevant means. According to the report, Millennials (25-34 years old) are those who 54% participate, followed by Generation X (35-54 years old) and twenty three%. This marketing method promotes the promotion and sales of real estate.
More and more people use their computers smart phone To find the house or apartment that best meets their expectations, your task is to understand the needs of potential customers.Believe it or not, a large number of real estate agencies still use traditional advertising methods Flyer And they put up unattractive pennants, which are often torn off, which is expensive. More restrictive because it does not allow you to actually follow up who saw it, where they contacted you, or whether your information reached the public you want.
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This type of promotion slows the growth of the sector representing Mexico’s second largest economic power, which needs to reach its target audience to quickly and effectively win their trust. This has led to a very obvious trend towards the digital realm.
What is needed in this demanding department and what is the focus? Kevin Ruíz de Chávez, director of digital marketing agency Conqr, emphasized that if you belong to the real estate industry, you will gain five advantages by investing in digital marketing.
1. Generation of potential customers
You need potential customers to make sales, people who are genuinely interested in your services and products. In this case, the digital marketing agency has a major responsibility, because it not only has to attract the attention of a specific audience, but also to ensure that they provide you with enough data to provide it.
“What do we do? Run activities that generate potential customers, names, phone calls, emails, and all necessary information, and provide jobs for your business every day. As long as you can call and sell to whom, you are at work,” Ruiz said.
generation Millennium It has become the main labor force in the country, and interest in acquiring real estate is increasing, so the industry must adapt to its different needs, and time plays a very important role in it. This is why another advantage provided by digital marketing is immediacy, because its current tools allow you to follow automatically. Message scheduling and the possibility of staying in touch faster reduces uncertainty and increases the likelihood of purchase because it increases the confidence of potential customers, feeling taken into account and increases their preference for your service.
3. Personalized attention
“If we don’t take care of our customers, then others will do it.” A famous phrase emphasizes the importance of personalized attention. In this world of thousands of choices, it’s no longer enough to respond quickly, and users need more personalized treatment. Before implementing any strategy, you must consider that customers are the engine of your business, they are becoming more and more demanding, and more and more real estate offers appear on the market every day.
Digital marketing tools provide you with all the facilities for improved service and personalized attention. From arranging messages to greet users, sharing images, videos, and information about specific developments in their interests, and providing immediate personal follow-up are all competitive advantages that, if implemented properly, will make you stand out from the competition.
4. Targeted Marketing
Real estate search online It is rising, but how to get ahead and reach your potential customers faster? Digital marketing opens the door for you, allowing you to decide who, how and when will see your ad. Specific segmentation is one of the main advantages it provides, which allows real estate companies to direct their information to the public they want, thereby optimizing budgets and making communication more effective.
But it’s not just about using tools, you must be very smart and plan a communication strategy to attract the attention of potential consumers but not overwhelm them.A common misconception is that when placing a thousand Banners Through different websites, you will generate more customers. The most important thing is to have a deep understanding of your audience’s behavior, what they want, what they like, what they can reach, and what their routines are. Only in this way can you segment them according to your goals. You will target those who are interested in you to increase your sales opportunities.
5. Accurate indicator
How can I ensure that my marketing strategy is effective? Unlike other media, through the digital world, you can specifically measure who your message reaches, the complete profile of the people who see it, who is interested, where and where to respond. There are many indicators to help you understand the progress of your strategy, including website visits, conversion rates and sales, or the well-known return on investment. Digital tools allow you to take measurements in a simple way.
“Nothing can be improved without measurement” Lord Kelvin once said that this sentence is more meaningful than ever. Knowing the exact numbers of your strategy will not only allow you to prove how successful your investment is, but it will also give you the opportunity to analyze, make sound decisions, and adapt it to the needs of your audience and rapidly changing audiences. department. In this way, you can ensure that you get the most benefit from your investment.
Digital marketing has successfully positioned itself as a necessary element of any type of business because it can focus on different goals (sales, Awareness, brandEtc.), you just need to know how to determine what customers need to guide the strategy and attract the public in a more personalized, instant and segmented way, which will make the budget more effective. The real estate industry is one of the great industries that understand market transformation. They adapt bit by bit, place bets, and benefit from the digital marketing revolution.
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