A good strategy for your online business growth is to adopt exclusivity. People like to be part of a particular group, or come into contact with things that most people don’t even know; in fact, offering rare goods is the key to finding the most loyal fans.
This is the reason for the small community They are the strongest.
And the exclusivity in WordPress can be achieved in a very basic way: using restricted pages that only your registered users can see.
Access premium content
Works that provide exclusive content or products to attract visitors.
You can see it in most blogs, where subscription to the newsletter usually provides something.The products in question are usually e-books, PDF guides, or even free WordPress themes, but the general idea is that there is an exchange: you provide something valuable, and the visitor Use your subscription to pay.
But the email subscription is Just the first step.
Create an intranet with limited content
Intranet in WordPress is not only used for applications or online stores. We have seen how easy it is to allow your users to register and access, even if you only have one blog, they can be useful for you:
- Publish high-quality content for fans
- Increase user registration
- Provide training courses
Unlike email subscriptions, registering users on your blog will not only give you their emails, but also encourage them Continue to visit your pageWhen the email occurs outside of your website, high-quality content will be under your control and you can maintain it more flexibly.
You don’t even need to pay for restricted pages on your website; your user registration is enough and you will have a good way Create a community.
How to use restricted content to restrict access
After setting up the intranet (that is, visitors can register and access), you can use the Restrict Content plug-in to create restricted access pages.
It is a free plugin that allows you to block access to any unidentified visitors. You can do this in two different ways:
- Lock the entire page
- Partially blocked content
After installing restricted content, you will be able to see a new option when editing a page or post and choose the level of access you want to view.
You can configure it so that only WordPress administrators, editors, authors, or users can see the content, although in most cases you only need to restrict it to ordinary users. The plugin is suitable for all types of posts, so you can restrict access to the content in a very free way.
When access to a page is restricted, its content will not be displayed, but a warning will be displayed indicating the required permission level.
Some restrictions on using short codes
Every day, I am more convinced that the most underrated tool in WordPress is shortcodes. Thanks to them, it is possible to do anything, but this is a little-known feature.
Restricted content includes the following shortcodes to partially block content:
Just use it anywhere on your website, and you can hide what you want from visitors who don’t have a user account. As a shortcode, you can even use it in a text widget and block content in the sidebar (for this, you must follow point 2 of this article).
Exclusive public content
As if this is not enough, Restrict Content also has a shortcode that has the exact opposite function of the previous one: only show content to visitors No account.
Such features can be used to add personalized notifications to visitors; a good strategy is to publish a message inviting them to register so they can access quality content. A good example is the information displayed in the Wontalia course:
How to create paid content in WordPress
Freemium content is very useful, but… Paid content?
A great way to generate passive income from your website is to create content that can only be accessed after paying a small fee. For example, you can create a series of advanced tutorials at a low cost, or design an entire course around a specific topic-as Omar did for his affiliated courses.
For this situation, I recommend using the advanced version of the same plug-in Restrict Content Pro.
Utilizando Limited Content Professional Edition
Restrict Content Pro allows you to create a payment gateway and charge for access to content in a very similar way to the Wontalia e-learning portal. But it does not implement a complete e-commerce system through repeated subscriptions, but a simpler and more direct solution.
If you want to create a series of advanced articles to quickly monetize them, you can configure the restricted page to request payment via PayPal. By charging very low prices (e.g. 1-2 euros), you may get additional income without any extra effort.
Give your subscribers an incentive
I have already commented on how important the reasons for visitors to subscribe or register are on other occasions. Being part of the user list must have obvious benefits and provide a certain degree of exclusivity.
If you decide to create a community, providing quality content to your registered users is a good long-term strategy.