During F8, during the annual Facebook Developers Conference in San Jose, California, Mark Zuckerberg and his team members released a series of announcements to update their app series, as well as their work in artificial intelligence, VR, and enhancements. Realistic work, among them.
The initial focus was on privacy, and Zuckerberg described Facebook’s push to create “private social platforms” in all of its applications (including WhatsApp, Messenger, Instagram, and Facebook), as well as the integration of these platforms.
For WhatsApp, the most popular messaging app in the world, a series of new features have been introduced that seem to be dedicated to increasing the use of the platform by small business owners.
So far, it is well known that companies using WhatsApp can have their own personal data, which contains business descriptions and contact information, but the CEO of Facebook announced that the platform will now allow companies to display a complete product catalog directly on their personal data. Zuckerberg said, so customers can browse and “see all the content available in the business.”
Obviously, this feature can help millions of small businesses without a website, especially in the international market, and it will definitely be popular in countries such as Latin America and India, which are one of the largest markets for WhatsApp.
In addition, as part of this feature update, WhatsApp will also allow payments through its platform and become an integrated platform for commercial transactions, from the release of products and services, interaction with customers, and payment for them. This service is not limited to business owners, but is also open to all users who want to send or receive money.
Regarding privacy, Zuckerberg said: “Privacy allows us to be ourselves freely, so it’s no wonder that the fastest way to communicate online is in small groups,” Zuckerberg said. “That’s why I think the future is private.” After the comments, the CEO joked: “I know a lot of people are not sure whether we take it seriously. I know our current reputation for privacy is not high.” After years of controversy surrounding this issue and the Cambridge Analytica scandal, it remains to be seen whether the company’s efforts are sufficient to gradually gain the trust of users.
Reference: Digital Trends